The single biggest mistake I see programs make when they open a fan gear shop is listing too many pieces at once. Twenty-five product variations confuses a parent trying to buy one shirt before Friday. Here is the lineup that actually sells across a season: a tight list of pieces that covers weather, gender, and size range without turning the shop into a catalog nobody can navigate.
| Piece | Brand | VIP base | Best for |
|---|---|---|---|
| Airlume cotton athletic tee | Bear Grips | $19.88 | Warm-weather games, everyday wear |
| Women's Favorite Tee | Bella+Canvas | $19.88 | Fitted women's cut |
| Long sleeve cotton shirt | Bella+Canvas | $29.88 | Cool evenings, shoulder-season games |
| Comfort Soft hoodie | Bear Grips | $36.88 | Cold-weather games, the top reorder item |
| Women's Premium Cropped Hoodie | Bella+Canvas | $47.88 | Fitted women's hoodie option |
| Men's Premium Cotton Pique Polo | Gildan | $34.88 | Banquets, travel days, coach and staff wear |
| Embroidered snapback hat | Yupoong | $29.86 | Cheapest reorder item, works every season |
A shop that only lists a unisex tee misses a chunk of the audience that wants a fitted cut. Adding a women's tee and a women's hoodie alongside the unisex options covers most requests without doubling the catalog. Programs get asked for plus-size options often enough that it is worth stocking at least one hoodie and one crewneck sweatshirt in an extended range, since a booster mom or grandparent buying game day gear is just as loyal a customer as a player.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.See the plus-size sizing guide for how size ranges hold up across these pieces.
Not for every group, but it earns its spot for programs with a banquet, an awards night, or a travel roster that needs a step above a tee. Coaching staff and team parents on a travel trip often want something dressier than a graphic tee for the hotel lobby or the post-game dinner. One polo option, offered but not pushed, rounds out a shop without adding clutter.
Ten to twelve listed pieces is the sweet spot for most game day shops. More than that and parents spend longer deciding than buying. A tight list with clear photos of each piece on the design converts better than a sprawling catalog of every product Bear Grips offers. Add a new piece mid-season only if there is a specific reason (cold snap, a request from multiple parents, a new sport starting).
Tees, long sleeves, hoodies, polos, and hats. Pick your core seven, add more as the season moves.
Start FreeThe unisex cotton tee sells the most units overall, but the hoodie usually generates the most total revenue because of its higher price point and strong November demand.
Yes if the budget allows. A fitted women's tee or hoodie alongside the unisex option covers requests that otherwise go unmet.
Extended sizes on some pieces carry a small per-unit increase, shown directly on the product page. It is usually a few dollars, easily absorbed into the retail price.
Start with 6-8 pieces: a tee, a women's tee, a long sleeve, a hoodie, and a hat covers most early-season demand. Add more as the season and weather change.
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