Functional Fitness Apparel: Custom Tees, Tanks, Hoodies, and Shorts

Functional fitness apparel from Bear Grips Pro Shops starts at $19.88 VIP base with no minimum order. Whether one garage gym athlete needs a single tee or a 200-member functional fitness gym wants a full quarterly apparel program, the gear prints clean on athletic fabrics and ships free to every member's door in about a week. Here is the full functional fitness apparel breakdown across products, design, and gym owner revenue math.

What Counts as Functional Fitness Apparel

Functional fitness apparel covers any clothing built for the cross-training movement style: olympic lifting, kettlebell work, gymnastics, conditioning, sled work, sandbag carries, rowing, running, and the hybrid combinations of all of the above.

• Tops: moisture-wicking tees, tanks, racerbacks, performance long sleeves, and quarter-zips for cold-warm-up days.
• Bottoms: athletic shorts (mesh, with and without pockets), training joggers, sweatpants, and full-length leggings.
• Layers: midweight hoodies, full-zip hoodies, and crewneck sweatshirts for the warm-up and cool-down portions of class.
• Accessories: caps and hats for outdoor WODs and post-class wear.

The Bear Grips catalog covers all four categories with 63 products across athletic fabrics, premium cotton, performance polyester, and triblend options.

Best Pieces in the Catalog for Functional Fitness

• Performance Workout Tank (Bella+Canvas). Moisture-wicking, breathable, the most-ordered functional fitness tank. VIP base $19.88.
• Men's Moisture-Wicking Tee (Sport-Tek). Performance fabric for high-output classes. VIP base $23.86.
• Ladies' Moisture Wicking Tee (Sport-Tek). Women's-cut performance tee. VIP base $25.88.
• Ladies Racerback Tank (Next Level). Athletic-cut racerback for women in functional fitness. VIP base $19.88.
• Athletic 7" Mesh Shorts (Sport-Tek). Lightweight mesh shorts for any workout. VIP base $26.88.
• Ladies 3" Fitness Shorts (Sport-Tek). Short-cut compression-style shorts. VIP base $30.88.
• Signature Seamless Leggings (Bear Grips). Full-length training leggings. VIP base $54.88.
• Women's High-Waist Pocket Leggings (Bear Grips). Pocket leggings for keys, phone, and small essentials. VIP base $54.88.
• Men's Signature Athletic Shorts (Bear Grips). Mid-thigh athletic shorts. VIP base $49.88.
• Comfort Soft Hoodie (Bear Grips). Midweight pullover for warm-up and post-class. VIP base $36.88.
• Padded Sports Bra (Bear Grips). Medium-impact sports bra. VIP base $45.88.

Most functional fitness gyms order 5-8 pieces in the starter lineup covering tees, tanks, shorts, and one hoodie.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Design Direction for Functional Fitness Apparel

Functional fitness apparel design has its own vocabulary. The recurring directions:

• Gym name front, slogan back. Box name on the chest, gym motto or "Earn Your Reps" style phrase across the back. The classic functional fitness tee design.
• Founding year and city. "EST 2018 PORTLAND" or "EST 2024 BROOKLYN" lower hem or sleeve graphic. Reads as established without saying anything else.
• Programming-specific apparel. Pieces tied to specific programs: hero workouts (Murph, Cindy), competition tees, throwdown apparel.
• Coach signature pieces. "Coach" or "Trainer" sleeve graphic for staff. Identifies staff on the floor and at events.
• Member milestones. 100-class tee, 1-year anniversary tank, lifetime member hoodie. Drives long-term member retention.

Avoid loud all-over prints and 2010-era CrossFit-clone graphics. Clean wordmark designs photograph better and last longer.

Revenue Math for Functional Fitness Gym Owners

For functional fitness gym owners, a branded apparel shop turns the member base into a recurring revenue stream with zero inventory risk.

Member Count	Annual Purchase Rate	Margin Per Piece	Annual Revenue
75 members (small box)	40%	$15	$450
150 members (mid-size box)	35%	$15	$788
300 members (large box)	30%	$15	$1,350
500 members (multi-location)	25%	$15	$1,875

That math is conservative. Functional fitness gym members buy apparel at higher rates than most fitness niches because the apparel functions both as branded merch and as actual workout gear. For boxes that sell event-specific apparel (throwdowns, hero workouts, competitions), the per-piece purchase rate often doubles.

How to Set Up the Functional Fitness Apparel Shop

1. Sign up at shops.beargrips.com/for/functional-fitness.
2. Upload the gym wordmark and logomark.
3. Pick 5-8 starter pieces covering tees, tanks, shorts, and one hoodie.
4. Set retail at $10-25 margin per piece (default recommended margin is $10).
5. Share the shop link in member onboarding, on the gym's social media, and at the box.

Each member orders their own size and color. Pieces ship free to the member's home address in about a week. No inventory to carry, no leftover sizes, no upfront cost. Browse the full catalog for every style and color available.

Frequently Asked Questions

What is the minimum order for functional fitness apparel?

There is no minimum. One garage gym athlete can order a single tee. A 500-member gym can run a full quarterly apparel program. Each piece ships free to the home address in about a week.

What is the best tee for functional fitness workouts?

Moisture-wicking tees handle the sweat better than cotton. The Sport-Tek Men's and Ladies' Moisture Wicking Tees at $23.86-$25.88 VIP base are the most-ordered functional fitness tees. The Bella+Canvas Performance Workout Tank at $19.88 leads in the tank category.

Can a functional fitness gym sell apparel without holding inventory?

Yes. The print-on-demand model means every piece prints and ships when a member orders. No inventory in the gym, no upfront cost. The gym sets the retail price; the margin between base and retail goes to the gym.

What pieces should a functional fitness gym start with?

A 5-8 piece starter lineup covering one tee, one tank, one short, one hoodie, and one optional legging or sports bra. Most gyms launch with these and add competition or event-specific pieces quarterly.