"Fourthwall cost" and "fourthwall fees" are two of the most searched questions about the platform, and the honest answer is that Fourthwall's fee structure is not one flat number. It depends on whether you are selling physical merch, digital products, or memberships, and which plan you are on. Here is the breakdown, followed by how Bear Grips Pro Shops prices the apparel-only side of the same business.
Physical products carry no separate platform percentage fee on either the Free or Pro plan. Instead, every item in Fourthwall's catalog has a published flat base cost, which is deducted from whatever retail price you set. That is the same mechanic Bear Grips Pro Shops and most print-on-demand platforms use: a per-item base price, with the vendor keeping the difference as margin.
Fourthwall Pro is $19/mo (or a discounted annual rate). The main financial change on Pro is the digital product fee dropping from 5% to 0%. If a creator only sells physical apparel and never touches digital products or memberships, the Free plan and Pro plan carry the same core merch economics, so the Pro upgrade mostly matters to creators selling digital downloads.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.| Sale type | Free plan | Pro plan ($19/mo) |
|---|---|---|
| Physical product | 0% platform fee (flat item cost applies) | 0% platform fee |
| Digital product | 5% platform fee | 0% platform fee |
| Membership | 5% platform fee | 5% platform fee |
| Card processing | 2.9% + $0.30 (domestic), 3.9% + $0.30 (international) | Same |
Bear Grips Pro Shops sells apparel only, so the pricing model is simpler by design:
| Plan | Price | Live products |
|---|---|---|
| Free | $0/mo | 3 |
| Self-Service VIP | $59/mo | 200 |
| Done-For-You VIP | $105/mo | 250 |
There is no separate percentage fee layered onto a sale. The vendor sets the retail price on top of the flat base item cost (tees from $19.88 VIP base, hoodies from $36.88) and keeps the margin. Default recommended profit is $10/item, and most vendors charge more on hoodies and leggings.
Fourthwall passes the actual shipping cost through to the buyer at checkout, with international shipping running noticeably higher than domestic. Bear Grips Pro Shops includes free US shipping to the buyer on every order, built into the flat item price rather than charged separately. See the full breakdown in Fourthwall shipping costs explained.
$0, $59, or $105 a month. No percentage cut on sales, free US shipping included. Start on the free plan.
Start FreeThe Free plan has no monthly subscription cost, but digital product sales carry a 5% platform fee on that plan (0% on the $19/mo Pro plan), and memberships carry a 5% fee on both plans. Physical merch carries no separate percentage fee on either plan.
No stated percentage cut on physical products. Instead, each catalog item has a flat base cost that is deducted from the price you set, and card processing fees apply on top of that at checkout.
For an apparel-only business, the comparison mostly comes down to the flat monthly plan cost and whether free US shipping is included. Bear Grips Pro Shops includes free US shipping to the buyer on every plan, including the free tier.
The 3.9% + $0.30 international card rate versus 2.9% + $0.30 domestic reflects the higher cost of processing cross-border card transactions, a standard payment-processor distinction rather than a Fourthwall-specific markup.
Bear Grips Pro Shops