| Product | Free base price | VIP base price | VIP savings |
|---|---|---|---|
| Airlume cotton athletic tee | $23.93 | $19.88 | $4.05 |
| Women's favorite tee (Bella+Canvas) | $23.93 | $19.88 | $4.05 |
| Men's moisture-wicking tee (Sport-Tek) | $28.88 | $23.86 | $5.02 |
| Premium cotton crew tee (Next Level) | $28.95 | $23.88 | $5.07 |
| Men's performance polo (Sport-Tek) | $41.93 | $34.88 | $7.05 |
| Comfort soft hoodie (Bear Grips) | $44.94 | $36.88 | $8.06 |
| Unisex Champion performance hoodie | $53.93 | $45.88 | $8.05 |
VIP saves $4-$11 per item over the free tier, depending on the product, which is the single biggest lever for improving margin without touching retail price.
Bear Grips recommends a default profit of $10 per item as a starting point, though vendors set their own retail price or profit target with no restrictions. Working retail ranges most vendors land on:
Self-Service VIP costs $59/month and lowers the base price on every product in the catalog. At the default $10 margin, roughly 6 shirts sold in a month covers the plan cost, and every sale beyond that is straight profit on top of the lower base price. Done-For-You VIP runs $105/month and adds a monthly design service, curated mockups, and pricing built from real sales data on top of the same lower base pricing.
Not every product carries the same margin percentage. A $19.88 tee sold at $30 is a 51% margin over base. A $45.88 hoodie sold at $60 is a 31% margin over base but a larger dollar amount per sale. Most working shops run a mix: tees and hats to build volume, hoodies and polos to build per-order profit. See the full catalog buying guide for which pieces balance quality against margin best.
Every product page shows the exact base price. Set your retail price, keep the difference.
Start FreeVIP base prices run $19.88-$25.88 for tees and tanks, $34.88-$45.88 for polos and hoodies. Free plan base prices run $4-$11 higher per item on the same products.
Bear Grips recommends a $10 default profit per item as a starting point. Many vendors charge more on hoodies and premium pieces where the perceived value supports a higher retail price.
No. Vendors set their own retail price or profit dollar amount on every product with no platform restriction either way.
At the default $10 margin, roughly 6 sales a month covers the $59 VIP plan cost, and VIP also unlocks 200 live products instead of the free plan's 3.
Bear Grips Pro Shops