Custom Motorcycle Club Hoodies for Members and Club Shops

Custom motorcycle club hoodies outsell club shirts in the fall and winter months and often carry the highest margins in the shop. A well-made hoodie with the club logo on the back is one of the most-worn pieces of MC gear in a member's rotation. Bear Grips Pro Shops carries pullover, zip-up, and performance hoodie options with no minimum order and free shipping. Here is how to pick the right style, set the right price, and build hoodies into your club shop.

Best Hoodie Styles for Motorcycle Club Shops

Three hoodie styles work consistently for MC shops:

• Comfort Soft Hoodie (Bear Grips): a mid-weight pullover with a relaxed fit. Soft interior, holds its shape after washing, and takes printed graphics cleanly. Base cost around $37. Best for the everyday club hoodie that members wear for years. Available in black, navy, and other dark base colors.
• Champion Performance Hoodie: a heavier pullover with the Champion brand recognition. Members who value brand names respond to the Champion label. Higher base cost (around $46) but also commands a higher retail price. Best for clubs that want a premium shop item.
• Classic Zip-Up Hoodie: the alternative silhouette for members who prefer a zip-front. The same club design works on a zip-up, typically printed on the back with a small logo on the chest. Some clubs run both a pullover and a zip-up version of the same design.

For most clubs, start with the Comfort Soft pullover as the primary hoodie. It has the right price point, quality, and print surface for a club shop anchor item. Add the zip-up as a secondary option once the core hoodie is established.

How to Price Motorcycle Club Hoodies for Maximum Earnings

Hoodies carry higher margins than shirts because the price difference between base cost and retail price naturally widens at higher price points. Members expect to pay $55-75 for a quality hoodie, which leaves significant room for club margin:

Hoodie Style	Base Cost	Suggested Retail	Club Margin
Comfort Soft Pullover	$37	$55	$18
Champion Performance Hoodie	$46	$65	$19
Classic Zip-Up	$42	$60	$18

A club that sells 40 hoodies per year at an $18 margin earns $720 from hoodies alone. Add that to the shirt revenue and the total club shop earnings become significant without any active management beyond the initial setup.

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Designing Motorcycle Club Hoodies That Hold Up

The design principles for MC hoodies follow the same rules as shirts but with additional surface considerations:

• Full back design: the back of a hoodie is the primary design real estate. The club name, logo, and any graphic go here in full size. The front gets a small chest logo or text only.
• Dark base, light ink: black hoodies with white or light-colored graphics are the MC standard. The print holds up on dark fleece through multiple washes when the base color is dark enough to absorb heat press ink properly.
• Avoid fine detail: fleece fabric has texture that blurs very fine lines. Bold, clean vectors print better than intricate linework. Design for visibility at distance, not detail up close.
• Hood and sleeve considerations: the hood and sleeves are typically left blank in club shop hoodies. A sleeve print can be added as an accent element, but most MC hoodies keep decoration on the back and chest only.
• Size text clearly: if founding year, city, or chapter number appears on the hoodie, use type large enough to read clearly. Fleece makes small text harder to read than cotton.

When and How to Promote MC Hoodies in Your Club Shop

Hoodie sales in MC shops peak between September and January. The timing aligns with riding temperature drops and holiday gift-giving. To maximize hoodie revenue:

• September launch: add the club hoodie to the shop at the start of fall riding season. Post in the club group: "Beat the cold with the new club hoodie." This captures members who are transitioning their riding wardrobe.
• Holiday push (November to December): family members of club members buy gear as gifts. Post a reminder that the shop is open for holiday shopping. "Get your rider the club hoodie they actually want."
• New design or colorway annually: introducing a new color or a slightly updated design gives returning buyers a reason to order again. A club that has been selling a black hoodie for three years can launch a navy version as a "new drop" without a new design.

The hoodie earns the highest margin per item in most MC shops and serves as both a functional riding garment and a daily-wear club identity piece. Including it from the shop launch is the right call.

Frequently Asked Questions

What is the best hoodie for a motorcycle club shop?

The Comfort Soft Pullover is the best starting point: a mid-weight fleece with a relaxed fit that prints cleanly and holds up through heavy use. The Champion Performance Hoodie is the premium option for clubs that want a name-brand item at a higher price point.

How should I price a custom motorcycle club hoodie?

Set retail price $15-20 above base cost. A hoodie with a $37 base cost retails for $52-57. Members expect to pay in this range for a quality custom hoodie with their club logo.

Can I get custom MC hoodies with no minimum order?

Yes. Bear Grips Pro Shops has no minimum. Order one hoodie for a new member or run a limited seasonal drop. Each hoodie is printed when ordered and shipped directly to the buyer.

Should the club logo go on the front or back of the hoodie?

The full design goes on the back. The front chest gets a small logo or club name text. This is the standard MC garment layout and mirrors the back patch tradition.