Bear Grips Pro ShopsCustom Fitness Merch for Fitness Business Owners: The Complete Guide
- Custom fitness merch lets trainers, coaches, and studio owners sell branded apparel with zero inventory.
- Tees start at $19.88 VIP base, hoodies at $36.88, hats from $25.88, with no minimum order.
- The business owner sets the retail price on every product and keeps the margin on every sale.
- Free US shipping direct to clients or members, ready to wear in about a week.
Custom fitness merch covers any branded apparel a fitness business sells or gives to its clients and members: a personal trainer's logo tee, a studio's member hoodie, a bootcamp's challenge hat. The businesses that used to skip merch because of upfront inventory cost now have a print on demand option instead. Bear Grips Pro Shops gives trainers, coaches, and studio owners a branded storefront, prints every order when a client buys it, ships free direct to that client, and pays out the margin the owner set. No screen printer minimum, no boxes of unsold shirts in a closet.
What counts as fitness business merch
Fitness business merch spans a wider range of owners than most people expect:
- Personal trainers: a logo tee or polo that reads professional on the gym floor
- Online fitness coaches: a program hoodie shipped to remote clients
- Group fitness and studio owners: member tees, challenge shirts, and staff uniforms
- Gym and box owners: retail apparel sold at the front desk with no shelf space risk
Every one of these owners has the same core need: a way to sell or gift branded apparel without carrying stock. A free Pro Shop covers all four with the same catalog and pricing.
Why print on demand fits small fitness businesses better than bulk orders
A trainer with 30 clients cannot guess in advance which sizes and colors will sell. Bulk screen printing forces that guess and eats the cost when it is wrong. Print on demand removes the guess: each client picks their own size and color at checkout, and production only happens after the sale. See the full no-minimum breakdown for the mechanics.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.The starter product lineup and prices
| Product | Brand | VIP base |
|---|---|---|
| Airlume Cotton Athletic Tee | Bear Grips | $19.88 |
| Comfort Soft Hoodie | Bear Grips | $36.88 |
| Men's Performance Polo Shirt | Sport-Tek | $34.88 |
| Mesh Snapback Hat | Yupoong | $25.88 |
All four cover the two most common fitness business needs: a casual client giveaway (tee) and a professional trainer uniform piece (polo or hat). The full product lineup guide breaks down more options by business type.
Revenue math for a fitness business owner
| Item | Clients buying/mo | Margin/item | Monthly |
|---|---|---|---|
| Tee | 12 | $10 | $120 |
| Hoodie | 6 | $18 | $108 |
| Hat | 4 | $10 | $40 |
| Monthly total | $268 | ||
That is roughly $3,200 a year from a client base of 30 to 40, with zero inventory risk. See the full pricing and savings breakdown for plan-level detail.
How to launch a fitness merch shop in under an hour
- Sign up and upload your logo or design at shops.beargrips.com
- Pick three to five starter products (tee, hoodie, polo, hat)
- Set retail prices (default profit is $10 per item, most owners charge more on hoodies)
- Share the shop link with clients by text, email, or in-studio QR code
The free plan covers 3 live products at no monthly cost, which is enough to test the idea before upgrading.
Start Your Fitness Business Merch Shop Free
Upload your logo, pick a starter lineup, share the link. No inventory, no minimum order, free to start.
Start FreeFrequently Asked Questions
Do I need a design background to start a fitness merch shop?
No. A simple logo or wordmark is enough to start. The Done-For-You VIP plan also applies your design to a curated lineup of products for you.
Do I have to buy inventory upfront?
No. Every order is printed after a client buys it. There is no upfront inventory cost at any plan level.
How much does it cost to start?
The Free plan is $0 per month with 3 live products. Self-Service VIP is $59 per month with 200 products and lower base prices.
Who ships the orders to clients?
Bear Grips Pro Shops handles printing and shipping. Orders ship free to the buyer in about a week, USA printed.
