Custom Apparel With Your Logo: A Complete Guide for Businesses

Putting a logo on apparel used to mean a phone call to a local print shop, a twenty-four piece minimum, and a deposit before anyone saw a mockup. That model still exists, but it is not the only one anymore. A business that wants branded shirts for a staff of four, or a founder who wants to test a merch line before committing real money, can now upload one logo file and get a full catalog of products ready to sell or hand out, one piece at a time. This guide covers what you can put a logo on, what it actually costs, and how to get a shop live without ordering anything you do not need yet.

Why Every Business Benefits From Logo Apparel

• Brand visibility that costs nothing extra to wear. A staff member wearing a logo tee to lunch is doing more free advertising than most local ad buys.
• Employee identity. A team that gets issued a branded piece in week one feels like part of something faster than a team handed a name badge.
• Customer-facing merch. Selling or gifting logo apparel turns customers into walking referrals.
• Low cost of entry. No screen fees, no embroidery digitizing fee, no upfront print run. The cost is the piece itself.

What You Can Put Your Logo On

Category	Examples	VIP base range
Tees and tanks	Airlume cotton tee, performance tee, racerback tank	$19.88 to $25.88
Long sleeves and polos	Cotton long sleeve, performance polo, cotton pique polo	$29.88 to $34.88
Hoodies and sweatshirts	Comfort soft hoodie, Champion performance hoodie, crewneck	$34.88 to $45.88
Sweatpants and joggers	Wave wash sweatpants, performance joggers, fleece joggers	$39.88 to $48.88
Leggings and activewear	Seamless leggings, high-waist leggings, sports bra	$45.88 to $54.88
Hats	Snapback, rope hat, mesh trucker, cuffed beanie	$25.86 to $29.86

This is not the full 63-product catalog, just a working starting point. Most businesses launch a shop with 6 to 8 pieces and expand later based on what actually sells.

How No Minimum Logo Apparel Actually Works

The base price you see per product is the same whether you order one piece or a hundred in a month. There is no bulk discount tier and no minimum floor. That changes the math for a small business completely: a five-person office can order five polos, a solo consultant can order one hoodie for themselves, and a growing team can add new hires one shirt at a time instead of guessing a bulk quantity and hoping the sizes hold up.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Free Plan vs VIP Plans for a Logo Apparel Shop

Plan	Price	Live products	Notes
Free	$0/mo	3	Higher base price per item, good for testing a logo before committing
Self-Service VIP	$59/mo	200	Lowest base prices, full control over the shop
Done-For-You VIP	$105/mo	250	Send one logo a month, we build the shop and mockups for you

VIP base prices save $4 to $11 per item compared to the free plan, which matters once you are ordering regularly.

Setting Your Retail Price and Keeping the Margin

You set your own retail price on every product. There are no restrictions and no revenue split back to Bear Grips. The default recommended profit most vendors start with is $10 per item, though hoodies and leggings commonly carry $15 to $20 in margin since the base price is higher. If you are only using apparel internally rather than selling it, the same pricing controls let you set an at-cost price for employees or a subsidized discount code.

Getting Your Logo Apparel Shop Live

1. Sign up for the free plan or a VIP plan.
2. Upload your logo as a transparent PNG.
3. Pick your starting product lineup, usually 6 to 8 pieces.
4. Set retail prices or an internal at-cost price.
5. Share the shop link with your team, customers, or affiliate audience.

Frequently Asked Questions

Do I need a minimum order to put my logo on apparel?

No. A single piece costs the same base price as a large order. New hires or one-off orders work exactly the same as your first order.

What file format does my logo need to be?

A transparent PNG works for almost every product. A vector file is a nice-to-have for very large print placements but is not required.

Can I sell the apparel to customers instead of just handing it to staff?

Yes. You set your own retail price on every product and keep the margin. Plenty of vendors run both an internal staff shop and a public storefront from the same account.

How fast does branded apparel ship?

About a week from order to door, with free shipping to the buyer built in on every plan.