Bear Grips Pro ShopsCrossFit Box Merch: The Gymshark Look Without Reselling Gymshark
- Members show up to class already wearing Gymshark, which means the box is competing for wallet share with a brand it does not control.
- A box-branded line of tanks, tees, and shorts from $19.88 VIP base gives members a reason to buy from the box instead.
- No minimum order means the box never holds a rack of unsold sizes and colors.
- The box sets its own retail price and keeps the margin on every piece, on top of membership dues.
A lot of boxes have a small merch rack by the front desk, usually a handful of tees in two sizes that have been there since the last order. Meanwhile members walk in wearing Gymshark tanks they bought online. That is not a merch problem, it is a positioning problem. The box already has the trust and the daily reps with its members. Bear Grips Pro Shops turns that into a real member merch program: tanks, tees, and shorts printed with the box's own name, no minimum order, and no rack that sits half full for a year.
Why members default to Gymshark over box merch
Three reasons members buy Gymshark instead of box gear: the box rack only has two sizes in stock, the box design has not changed in two years, and Gymshark ships to their door without a trip to the front desk. None of that is about brand loyalty. It is about convenience and selection, both of which a print-on-demand shop fixes directly.
Box merch rack vs a printed member shop
| Factor | Physical merch rack | Printed member shop |
|---|---|---|
| Sizes in stock | Whatever did not sell last order | Every size, every order |
| Design refresh | Costly to reorder, usually stale | Swap design anytime, no leftover inventory |
| Where members buy | Only at the front desk | A link shared in the class group chat |
| Base cost | Bulk order upfront cost | $19.88 VIP tee base, no minimum |
A starter box merch lineup
- Tank: Performance Workout Tank at $19.88 or Ladies Racerback Tank at $19.88
- WOD tee: Men's Moisture-Wicking Tee at $23.86
- Training shorts: Men's Performance Training Shorts at $44.88
- Rest day crewneck: Perfect Soft Crewneck at $34.88
Boxes running an active seasonal challenge, like a Murph week, often add a limited tee just for that event. See Murph revenue math for CrossFit boxes for how that specific drop performs.
Setting box merch pricing
The box sets the retail price on top of the VIP base. Default profit setting is $10 per piece, and most boxes charge more on the crewneck. A box running 150 active members that sells one merch piece per member per year at $12 margin clears $1,800 in pure add-on revenue with zero inventory carrying cost, on top of membership dues.
Selling it without a hard sales push
The easiest path is a link in the class group chat or gym app, plus a QR code taped to the front desk where the old rack used to be. New member onboarding is a natural moment too, since a new member deciding what to wear to their fifth class is exactly the buyer a box shop is built for. Open a shop at Bear Grips Pro Shops to see the setup.
Give Members a Reason to Buy Box Merch Instead of Gymshark
Tanks, tees, and shorts from $19.88 VIP base. No minimum, no leftover sizes, you keep the margin.
Start FreeFrequently Asked Questions
Do we have to remove our old physical merch rack?
No. Many boxes run both, using the rack for walk-ins and the printed shop link for online orders and out-of-town members.
Can we run a limited design just for a specific event, like a Murph week?
Yes. Add it as a limited product and remove it from the shop once the event passes.
How much can a box realistically make on merch?
It scales with membership size and how often the design refreshes. A 100 to 200 member box typically clears $1,000 to $3,000 a year in pure margin.
What is the cheapest way to start?
One tee design and one tank, both from $19.88 VIP base, tested for a month before adding shorts or a crewneck.
