A lot of boxes have a small merch rack by the front desk, usually a handful of tees in two sizes that have been there since the last order. Meanwhile members walk in wearing Gymshark tanks they bought online. That is not a merch problem, it is a positioning problem. The box already has the trust and the daily reps with its members. Bear Grips Pro Shops turns that into a real member merch program: tanks, tees, and shorts printed with the box's own name, no minimum order, and no rack that sits half full for a year.
Three reasons members buy Gymshark instead of box gear: the box rack only has two sizes in stock, the box design has not changed in two years, and Gymshark ships to their door without a trip to the front desk. None of that is about brand loyalty. It is about convenience and selection, both of which a print-on-demand shop fixes directly.
| Factor | Physical merch rack | Printed member shop |
|---|---|---|
| Sizes in stock | Whatever did not sell last order | Every size, every order |
| Design refresh | Costly to reorder, usually stale | Swap design anytime, no leftover inventory |
| Where members buy | Only at the front desk | A link shared in the class group chat |
| Base cost | Bulk order upfront cost | $19.88 VIP tee base, no minimum |
Boxes running an active seasonal challenge, like a Murph week, often add a limited tee just for that event. See Murph revenue math for CrossFit boxes for how that specific drop performs.
The box sets the retail price on top of the VIP base. Default profit setting is $10 per piece, and most boxes charge more on the crewneck. A box running 150 active members that sells one merch piece per member per year at $12 margin clears $1,800 in pure add-on revenue with zero inventory carrying cost, on top of membership dues.
The easiest path is a link in the class group chat or gym app, plus a QR code taped to the front desk where the old rack used to be. New member onboarding is a natural moment too, since a new member deciding what to wear to their fifth class is exactly the buyer a box shop is built for. Open a shop at Bear Grips Pro Shops to see the setup.
Tanks, tees, and shorts from $19.88 VIP base. No minimum, no leftover sizes, you keep the margin.
Start FreeNo. Many boxes run both, using the rack for walk-ins and the printed shop link for online orders and out-of-town members.
Yes. Add it as a limited product and remove it from the shop once the event passes.
It scales with membership size and how often the design refreshes. A 100 to 200 member box typically clears $1,000 to $3,000 a year in pure margin.
One tee design and one tank, both from $19.88 VIP base, tested for a month before adding shorts or a crewneck.
Bear Grips Pro Shops