Anyone comparing Cotton Heritage wholesale prices against a print-on-demand base price is really comparing two different products: a blank you still have to decorate and ship yourself, against a finished, packed, shipped garment. The two numbers are not directly comparable until the missing steps are priced in. This breaks down what actually goes into a wholesale unit cost, what the Bear Grips Pro Shops VIP base price already includes, and what profit looks like at a few common retail price points.
The Self-Service VIP base price of $48.88 for the Cotton Heritage-style Unisex Premium Fleece Jogger covers the blank, the front-side print or embroidery, the packing, and free US shipping to the customer. Nothing is added at checkout beyond the vendor markup. The free plan carries the same product at a $58.93 base, $10.05 higher, which is the main financial argument for moving to a paid plan once a shop is selling this piece regularly.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.| Retail Price | VIP Base Cost | Profit Per Unit | Profit on 30 Units |
|---|---|---|---|
| $58.88 | $48.88 | $10.00 | $300 |
| $63.88 | $48.88 | $15.00 | $450 |
| $68.88 | $48.88 | $20.00 | $600 |
| $78.88 | $48.88 | $30.00 | $900 |
None of these numbers assume any inventory sitting unsold, since every unit prints only after it is purchased.
Self-Service VIP costs $59 a month. At the $10.05 per-unit savings on this jogger alone, a shop breaks even on the plan cost after selling roughly six joggers in a month, before even counting the other 199 products the VIP plan unlocks versus the free plan cap of 3. A shop moving 10 or more joggers a month is already ahead on this single product.
Wholesale buying can beat the VIP base price at high enough volume, typically hundreds of units a month of the same size run, where a distributor discount and an in-house or contracted print setup bring the true per-unit cost down. For the volume most gyms, studios, and small apparel brands actually move, the fixed printing and shipping costs already folded into the $48.88 base price are hard to beat without that scale. See the wholesale alternative breakdown for the full case-order comparison, and the Bear Grips Pro Shops homepage to check current plan pricing.
VIP base price is $48.88, printing and shipping included. Set your retail and keep the rest.
Start Free$58.93 on the free plan and $48.88 on Self-Service VIP or Done-For-You VIP, a $10.05 savings on the paid plans.
Yes. Both plans include the front-side print, packing, and free US shipping to the buyer. Nothing else is added except the vendor markup.
Most vendors set a $10 to $20 profit per unit, putting retail between roughly $58.88 and $68.88. Higher-design or premium positioning can go higher.
No. The VIP base price is fixed per unit regardless of volume, which is part of what makes the per-unit math predictable for planning purposes.
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