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How Much Does It Cost to Embroider or Print a Logo on a Shirt?

June 26, 2026 6 min read By Eli Goldberg
Quick Answer
Table of Contents
  1. Embroidery vs printing: which one puts your logo on a shirt?
  2. What it costs to embroider a hat with your logo
  3. What it costs to print a logo on a shirt, hoodie, or polo
  4. Is there ever an extra charge for a complex logo?
  5. Frequently Asked Questions

The cost to put a logo on a shirt or hat depends on which method is used and which product it goes on, not on how complicated the logo looks. Embroidery and printing are priced into the base cost of the item itself on Bear Grips Pro Shops, with no separate per-color or per-stitch fee layered on top. Here is what each method actually costs by product.

Embroidery vs printing: which one puts your logo on a shirt?

Embroidery stitches the design directly into the fabric with thread, which works best on structured pieces like hats. Printing applies the design to the surface of the fabric with ink, which works on shirts, hoodies, and polos. In the current catalog, the Classic Flat Bill Snapback, Cuffed Winter Hat, and Youth Classic Baseball Hat all use embroidery, while the Classic Rope Hat and Premium 5-Panel Baseball Hat use printing.

What it costs to embroider a hat with your logo

Embroidered itemVIP base cost
Classic Flat Bill Snapback Hat$29.86
Cuffed Winter Hat$25.86
Youth Classic Baseball Hat$25.86
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What it costs to print a logo on a shirt, hoodie, or polo

Printed itemVIP base cost
Airlume Cotton Athletic Tee$19.88
Comfort Soft Hoodie$36.88
Men's Performance Polo Shirt$34.88

Unlimited design elements and colors are included in each of these base prices, so a busier logo does not raise the cost.

Is there ever an extra charge for a complex logo?

No. The base price is all-inclusive, which removes the traditional per-color screen printing setup fee and per-stitch-count embroidery charge entirely. A five-color logo and a single-color wordmark cost the same to produce on the same product. Compare this against a general startup budget in the cost to start a clothing line guide, or open a shop free at shops.beargrips.com and upload a logo directly.

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Frequently Asked Questions

Does a multi-color logo cost more to print?

No. Unlimited colors and design elements are included in the base price.

Can a logo be embroidered on something other than a hat?

The catalog's embroidered items are the hat styles. Printed placement covers shirts, hoodies, and polos.

Is embroidery more durable than printing?

Embroidery generally holds up well on structured pieces like hats, and printed apparel is produced to standard wash care. Neither should be treated as a lifetime guarantee.

Do I need a special file format for my logo?

A clean, high-resolution logo file prints and stitches the sharpest. Most standard image formats work for upload.

Eli Goldberg
Eli GoldbergSmall Business Branding Writer

Eli writes about small business and startup branding. He spent eight years in B2B marketing before going independent and covers how small companies use apparel for swag, conferences, hiring events, and team building.

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