Company Swag for Women: Inclusive Branded Apparel That Fits Right
- Women's company swag requires dedicated women's cuts, not unisex sizing passed off as inclusive.
- Key categories: fitted tees, racerback tanks, athletic performance tops, and women's hoodies.
- Inclusive swag programs stock both women's and men's cuts in equivalent quality and selection.
- Bear Grips Pro Shops carries 15+ women's-specific styles from Bella+Canvas, Next Level, Sport-Tek, and Bear Grips.
Company swag for women fails when it is just an XS or S of a unisex tee. Women's-specific cuts, fitted silhouettes, and styles designed for women's bodies are what make swag programs feel genuinely inclusive rather than performatively so. Here is what to stock and why it matters.
Why Women's-Specific Cuts Matter for Company Swag
Unisex sizing is designed to fit a male body comfortably. Women who receive a unisex XL as company swag get a shirt that fits like a night shirt. Women who receive a unisex XS get a shirt that fits across the shoulders but is awkward everywhere else.
Genuinely inclusive company swag programs offer the same range of women's styles at the same quality level as men's styles. That means women's-cut tees with a fitted shoulder seam and a shaped hem, not an oversized unisex blank labeled as a women's option.
The practical business case: women who receive company swag that fits well actually wear it. Women who receive ill-fitting unisex items fold them up and never wear them again. Fit determines whether the swag generates brand impressions or sits in a drawer.
Women's Company Swag Styles That Get Worn
The women's company swag categories that generate the most repeat wear:
Performance tees and fitted tees:
- Women's Favorite Tee (Bella+Canvas): The most popular women's tee blank across the athleisure space. Fitted cut with a relaxed-but-tailored silhouette. Print quality is excellent on this fabric. Starting at $23.93 free / $19.88 VIP.
- Women's Premium Cotton Tee (Next Level): Slightly heavier cotton, similar flattering cut. A great everyday company tee.
- Ladies' Moisture Wicking Tee (Sport-Tek): Performance fit for active wear. The right choice for wellness companies, fitness employers, or companies where employees actively work out.
Tanks and racerbacks:
- Performance Workout Tank (Bella+Canvas): Lightweight, athletic. Works for yoga studios, gyms, and any employer in the wellness space offering swag that employees actually use.
- Ladies Racerback Tank (Next Level): Clean racerback cut. Layerable under a zip hoodie for year-round use.
- Women's Flowy Scoop Muscle Tank (Bella+Canvas): Relaxed drape, flattering for wider wear. Less athletic, more lifestyle.
Hoodies and sweatshirts:
- Women's Premium Cropped Hoodie (Bella+Canvas): Cropped proportions that work as a standalone layer rather than an oversized unisex hoodie hiked up at the hem.
- Women's Premium Cropped Sweatshirt (Bella+Canvas): Crewneck version. A clean, modern silhouette that gets worn outside work as well as in it.
Bottoms:
- Women's Signature Biker Shorts (Bear Grips): Premium biker short with company branding. Popular in fitness industry programs.
- Women's High-Waist Pocket Leggings (Bear Grips): High-waist cut with pockets. The legging people actually want.
- Women's Wave Wash Sweatpants (Independent Trading Co.): Soft, structured loungewear-style sweatpant for cold-weather programs.
How to Build an Inclusive Company Swag Program
An inclusive company swag program does not offer one unisex hoodie in three colors and call it a day. It offers equivalent selection, equivalent quality, and equivalent price points for all genders.
A practical framework for swag programs that serve all employees well:
Match quality across gender lines: If you offer a premium Champion hoodie for men, offer a premium women's cropped hoodie at a similar quality level. Offering Bella+Canvas for women and a cheap Gildan for men (or vice versa) creates visible asymmetry that employees notice.
Offer gender-specific cuts as the default: Rather than one unisex tee, stock a women's cut and a men's cut of the same design. Both options link to the same logo and colorway. Employees order the cut that fits them.
Include performance options: Women in active roles (fitness, health, wellness, fieldwork) benefit from performance-cut athletic wear. A moisture-wicking tee designed for women's proportions is a more useful piece of swag for an active employee than a standard cotton tee in a size that does not fit.
Ask employees what they want: A quick Slack poll or survey before setting up your swag store avoids stocking five styles that nobody wears. The three most-requested items by women in most workplaces: a quality fitted tee, a hoodie that fits, and a hat.
Women's Sizing Tips for Company Swag Programs
Sizing is the most common failure point in women's company swag programs. Ordering the wrong size distribution wastes budget and leaves employees with items that do not fit.
General size distribution guidelines for women's company apparel (adjust based on your team):
- XS: 10-15% of orders
- S: 25-30%
- M: 30-35%
- L: 15-20%
- XL: 5-10%
- 2XL: 3-5%
With a print-on-demand store, this calculation is irrelevant: each employee orders her own size. There is no bulk order to miscalculate. The size problem disappears completely when you move from pre-ordering a fixed quantity to running a self-serve store.
Build an Inclusive Company Swag Store
Women's-specific cuts at every price point. No minimums, free US shipping.
Get Started FreeFrequently Asked Questions
What is the best company swag for women employees?
The most-worn women's company swag items are quality fitted tees (Bella+Canvas Women's Favorite Tee is the benchmark), premium cropped hoodies that fit rather than swamp, and clean hats. The key is offering women's-specific cuts rather than defaulting to unisex sizing. An ill-fitting unisex tee given to a woman generates zero brand impressions because it never gets worn.
Does Bear Grips Pro Shops carry women's-specific company swag styles?
Yes. The catalog includes 15+ women's-specific styles: fitted tees (Bella+Canvas, Next Level), racerback and muscle tanks, women's performance tops, cropped hoodies, cropped sweatshirts, biker shorts, high-waist leggings, and sweatpants. All are available in your company's design on the free plan or VIP plan.
How do I make my company swag program more inclusive for women?
Stock women's-specific cuts at the same quality level as men's options. Offer a women's tee AND a men's tee, not just one unisex tee. Use a print-on-demand store so each employee orders her own size rather than receiving a pre-ordered size that may not fit. Add two to three women's-only styles (racerback tank, cropped hoodie, leggings) that have no equivalent in men's sizing.
