Blog
Home / Blog / Cheap Apparel, More Colors and Sizes
Custom Team Apparel with No Minimums. Free Shipping. Launch Your Shop Free.

Cheap Custom Apparel: Why More Colors and Sizes Do Not Cost More

January 30, 2026 5 min read By Eli Goldberg
Quick Answer
Table of Contents
  1. What actually sets the price
  2. Why more options help a cheap shop
  3. How Done-For-You VIP handles this
  4. A simple checklist
  5. Frequently Asked Questions

A common assumption about cheap custom apparel is that keeping the shop simple, one color, a narrow size range, is what keeps the price down. That is not how the pricing actually works. Base price at Bear Grips is set by the garment and the plan tier, not by how many colors or sizes are listed. A cheap shop can offer the same full range of options as a premium one at zero added cost.

What Actually Sets the Base Price

The base price for any product is determined by the garment itself (which brand, which style) and the plan tier (Free, Self-Service VIP, Done-For-You VIP). Neither the number of color variants offered nor the size range listed changes that base price. A tee offered in 2 colors and a tee offered in 8 colors both cost the same $19.88 VIP base.

Why More Options Actually Help a Cheap Shop Sell More

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

How Done-For-You VIP Handles Color and Size Selection

The Done-For-You VIP plan takes this further: its experts pick the top 6 color variants per item specifically to maximize appeal, and mockups get created for every product in every one of those color variants, front and back. This is built into the $105/mo plan price, not an extra service fee on top. Self-Service VIP owners can do the same thing manually by reviewing which colors are actually popular for a given garment style before listing.

A Simple Checklist for a Cheap Shop That Still Looks Full

List at least 3-4 color options per product where the blank supports it, cover the standard size range (not just S-L), and do not assume trimming options saves money, since it does not change the base price at all. Pair this with the design ideas guide for making one logo file work across every variant, and see the full catalog at Bear Grips Pro Shops.

List Every Color and Size at the Same Price

No per-variant fee, no size surcharge. Build a full-looking shop at the same base price.

Start Free

Frequently Asked Questions

Does offering more color options raise the base price?

No. The base price is set by the garment and plan tier, not by how many colors are listed.

Does a wider size range cost extra?

No. Listing a full size range costs the same as listing a narrow one.

Does Done-For-You VIP charge extra for multiple color variants?

No. Picking and mocking up the top 6 color variants per item is included in the $105/mo Done-For-You VIP plan fee.

Should a cheap shop limit its color and size options to save money?

No. It does not lower the base price and it can cost sales from buyers who wanted a different color or size.

Eli Goldberg
Eli GoldbergSmall Business Branding Writer

Eli writes about small business and startup branding. He spent eight years in B2B marketing before going independent and covers how small companies use apparel for swag, conferences, hiring events, and team building.

More articles by Eli →
Bear Grips Pro Shops: Free storefronts for gyms, clubs, and teams. No inventory. No risk.