Cheap Custom Apparel: Why More Colors and Sizes Do Not Cost More
- Offering more color variants or a wider size run does not raise the base price at Bear Grips.
- The Done-For-You VIP plan actively picks top 6 color variants per item to maximize appeal.
- Buyers see more options as a sign of quality, not as a hint the shop cut corners elsewhere.
- A cheap shop that offers only 1 color and limited sizes is leaving easy sales on the table for no cost savings.
A common assumption about cheap custom apparel is that keeping the shop simple, one color, a narrow size range, is what keeps the price down. That is not how the pricing actually works. Base price at Bear Grips is set by the garment and the plan tier, not by how many colors or sizes are listed. A cheap shop can offer the same full range of options as a premium one at zero added cost.
What Actually Sets the Base Price
The base price for any product is determined by the garment itself (which brand, which style) and the plan tier (Free, Self-Service VIP, Done-For-You VIP). Neither the number of color variants offered nor the size range listed changes that base price. A tee offered in 2 colors and a tee offered in 8 colors both cost the same $19.88 VIP base.
Why More Options Actually Help a Cheap Shop Sell More
- Buyers self-select the color they actually want. Limiting to 1-2 colors loses sales to buyers who simply do not like the available options.
- A full size range signals a real business, not a hobby shop. Missing common sizes is one of the fastest ways a shop looks unfinished.
- More listed options cost nothing extra to display. There is no per-variant listing fee.
How Done-For-You VIP Handles Color and Size Selection
The Done-For-You VIP plan takes this further: its experts pick the top 6 color variants per item specifically to maximize appeal, and mockups get created for every product in every one of those color variants, front and back. This is built into the $105/mo plan price, not an extra service fee on top. Self-Service VIP owners can do the same thing manually by reviewing which colors are actually popular for a given garment style before listing.
A Simple Checklist for a Cheap Shop That Still Looks Full
List at least 3-4 color options per product where the blank supports it, cover the standard size range (not just S-L), and do not assume trimming options saves money, since it does not change the base price at all. Pair this with the design ideas guide for making one logo file work across every variant, and see the full catalog at Bear Grips Pro Shops.
List Every Color and Size at the Same Price
No per-variant fee, no size surcharge. Build a full-looking shop at the same base price.
Start FreeFrequently Asked Questions
Does offering more color options raise the base price?
No. The base price is set by the garment and plan tier, not by how many colors are listed.
Does a wider size range cost extra?
No. Listing a full size range costs the same as listing a narrow one.
Does Done-For-You VIP charge extra for multiple color variants?
No. Picking and mocking up the top 6 color variants per item is included in the $105/mo Done-For-You VIP plan fee.
Should a cheap shop limit its color and size options to save money?
No. It does not lower the base price and it can cost sales from buyers who wanted a different color or size.
Bear Grips Pro Shops