Champion Apparel for Custom Merch: A Buyer's Guide to What Is Available

Champion is one of the most recognized names in athletic apparel, and that recognition matters when a customer is deciding whether to buy a shirt with your logo on it instead of a shirt from a brand nobody has heard of. Bear Grips Pro Shops carries three Champion pieces inside its wider 63-product catalog: a women's heritage cropped tee, a unisex performance hoodie, and a unisex crewneck sweatshirt. This guide covers what each piece costs, how the free and VIP plans change the price, and how to set up your first Champion product without a bulk order. The rest of this series covers sizing, design ideas, and specific use cases for gyms, teams, and small brands.

The Three Champion Pieces in the Bear Grips Catalog

Piece	Free base	VIP base	Save
Women's Heritage Cropped Tee	$35.95	$29.88	$6.07
Unisex Champion Crewneck Sweatshirt	$49.92	$41.88	$8.04
Unisex Champion Performance Hoodie	$53.93	$45.88	$8.05

These are the only three Champion-branded pieces in the catalog right now. The other 60 products come from brands like Bella+Canvas, Next Level, Sport-Tek, Gildan, and Bear Grips' own house line.

Why Vendors Pick Champion Over a Generic Blank

• Brand recognition. Customers already know the weight and fit of a Champion piece before it arrives, which lowers the perceived risk of buying online.
• Heavier feel justifies a higher price. The crewneck and hoodie both read as a step up from a bargain blank, which supports a higher retail price without an argument.
• Familiar sizing. Fewer size-related questions and exchanges compared to an unfamiliar house brand.
• A natural premium tier. Many shops stock a cheap everyday tee alongside one Champion piece as the step-up option.

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How the Free and VIP Plans Change the Champion Price

The free plan is $0 a month, limited to 3 live products, and carries the higher base price shown above. Self-Service VIP is $59 a month for 200 live products at the lowest base price. Done-For-You VIP is $105 a month and includes the same low base price plus a full white-glove shop build. Take the crewneck as an example: free plan base is $49.92, VIP base is $41.88, an $8.04 saving per unit. Sell 100 crewnecks over a year and VIP saves $804 on cost alone, which covers roughly 7 to 8 months of the Self-Service subscription by itself.

Setting Up Your First Champion Product

1. Sign up for the free plan or a VIP plan.
2. Upload your logo as a transparent PNG.
3. Add one Champion piece, or let Done-For-You VIP include it in the monthly curated 15-product lineup.
4. Set your retail price. Default recommended profit is $10 an item, though Champion pieces commonly support $15 to $25 over base given the brand recognition.
5. Share the shop link.

What to Read Next in This Guide

The rest of this series breaks the Champion lineup down further: exact sizing guidance, a full free-versus-VIP cost breakdown, design and logo placement ideas, and how gyms, teams, and small brands use each piece. Start with whichever question matches what brought you here, or work through the guide in order.

Frequently Asked Questions

How many Champion products does Bear Grips Pro Shops carry?

Three: the Women's Heritage Cropped Tee, the Unisex Champion Performance Hoodie, and the Unisex Champion Crewneck Sweatshirt. The rest of the 63-product catalog comes from brands like Bella+Canvas, Next Level, Sport-Tek, and Gildan.

Do I need to order Champion pieces in bulk?

No. Every Champion piece prints one at a time. A single cropped tee costs the same per unit as a hundred of them.

Which plan gives the best price on Champion pieces?

Self-Service VIP at $59 a month or Done-For-You VIP at $105 a month both unlock the lowest base price. The free plan works but carries a higher base price per item.

Can I set my own retail price on Champion apparel?

Yes. There is no fixed retail markup. You set the price and keep everything above the base cost.