CBD Shop Apparel Profit and Pricing: How Much to Charge and What You Keep

CBD shop apparel pricing comes down to three numbers per piece: the base print cost, the retail you set, and the margin you keep. Default margin targets work across wellness, recreational, and DTC cannabis brands. Bear Grips Pro Shops vendors set their own retail, with no cap on margin per piece. Here is the math and the year-one revenue projection.

Base Costs Per Piece (VIP Plan)

Piece	VIP base price	Free plan base	VIP saves you
Heavyweight cotton tee	$19.88	$23.93	$4.05
Premium triblend tee	$24.88	$29.95	$5.07
Pullover hoodie	$36.88	$44.94	$8.06
Crewneck sweatshirt	$41.88	$49.92	$8.04
Snapback (embroidered)	$29.86	$34.88	$5.02
Joggers (premium fleece)	$48.88	$58.93	$10.05
High-waist pocket leggings	$54.88	$65.95	$11.07

The VIP plan saves $4 to $11 per piece. One merch sale per week covers the $59 monthly fee.

Retail Price Targets by Customer Segment

• Wellness-leaning CBD shop: Higher retail. Customer tolerates $40 to $55 tees, $70 to $90 hoodies.
• Recreational dispensary: Mid retail. $30 to $40 tees, $55 to $70 hoodies.
• DTC cannabis brand (streetwear-leaning): Premium retail. $40 to $60 tees, $75 to $110 hoodies. Limited drop pricing higher.
• Cannabis brand (mass-market): Lower retail. $25 to $32 tees, $50 to $60 hoodies. Higher volume per piece.

Default Margin Targets by Piece

• Tees: $10 to $15 margin per piece is the sweet spot. Goes to $20 on premium triblend or oversized boxy cuts.
• Hoodies: $15 to $25 margin per piece. Strongest single-piece dollar return.
• Hats: $8 to $14 margin per piece. Add-on driver, lower dollar per piece but higher attach rate.
• Joggers and leggings: $20 to $30 margin per piece. Highest single-SKU return on athleisure-leaning shops.
• Tanks and long sleeves: $10 to $15 margin per piece. Seasonal additions.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Year One Revenue Projection by Shop Size

Shop size	Monthly customers	Conversion	Avg margin	Year one revenue
Single-loc start	200	4%	$11	$1,056
Single-loc mid	500	5%	$12	$3,600
Single-loc strong	1,000	6%	$13	$9,360
Two-loc operator	2,000	6%	$14	$20,160
Multi-loc chain	5,000	7%	$15	$63,000

When the VIP Plan Pays for Itself

The VIP plan ($59/mo) saves you roughly $5 to $11 per piece vs the free plan. Run the math.

• 1 piece a week: 4 pieces a month at $7 savings each = $28 saved. Free plan still wins by $31.
• 2 pieces a week: 8 pieces a month at $7 savings each = $56 saved. Roughly break-even.
• 3 pieces a week: 12 pieces a month at $7 savings each = $84 saved. VIP wins by $25 per month.
• 1 piece a day: 30 pieces a month at $7 savings each = $210 saved. VIP wins by $151 per month.

Most shops cross the break-even point in month 2 to 3.

Bundle Pricing to Lift Average Order Value

• Tee + hat bundle: $5 off if bought together. Drives the hat attach rate.
• Hoodie + tee bundle: $8 off. Customer pays a hair less per piece, you sell one more piece per order.
• Founding customer kit: Tee, hat, sticker, branded card. Premium price, becomes a limited drop.

Frequently Asked Questions

What is the right retail price for a cannabis brand hoodie?

For wellness-leaning brands, $70 to $90. For streetwear-leaning DTC brands, $75 to $110. For mass-market cannabis, $50 to $60.

Can we change retail prices later?

Yes. Vendors set their own retail and can adjust any time. No platform restriction.

Does the free plan really only allow 3 products?

Yes. The free plan caps at 3 live products. VIP plans unlock the full catalog (200 to 250 live products).

How does Bear Grips make money on the free plan?

The free plan has a higher base price per piece than the VIP plans. Vendors trade margin for $0 a month.