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Which Custom Apparel Products Work Best for Bulk Orders

March 20, 2026 6 min read By Cameron Wells
Quick Answer
Table of Contents
  1. Tees and tanks
  2. Hoodies and sweatshirts
  3. Polos and dress-up pieces
  4. Shorts, joggers, and leggings
  5. Hats
  6. Frequently Asked Questions

Not every product in a custom apparel catalog is a good fit for group or bulk-style buying. Some pieces sell in volume because everyone wants one (tees, hats), some sell better as an upsell to a smaller, more engaged group (leggings, joggers), and some work best as a professional customer-facing piece rather than a mass giveaway (polos, embroidered hoodies). Here is a category-by-category look at where each product fits.

Tees and Tanks: The Volume Category

Tees and tanks are the highest-volume category in almost every custom apparel shop, and for good reason. They start at $19.88 VIP base (the Bear Grips Airlume Cotton Athletic Tee, the Bella+Canvas Women's Favorite Tee, the Next Level Ladies Racerback Tank), they are the lowest per-piece commitment for a buyer, and they work as a group order, a giveaway, or a retail item equally well. If a shop only stocks one product, it should be a tee.

Hoodies and Sweatshirts: The Higher-Margin Upsell

Hoodies run $34.88-$45.88 VIP base and typically carry a $12-$20 profit markup rather than the default $10, since buyers expect to pay more for a heavier, more durable piece. They sell in lower volume than tees but drive more total profit per unit sold. A shop selling both a tee and a hoodie usually sees the hoodie account for a smaller share of orders but a larger share of total revenue.

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Polos: The Customer-Facing Piece, Not the Mass Giveaway

Polos ($34.88 VIP base) rarely work as a bulk giveaway item. They work best as the piece worn by staff, leads, or anyone customer-facing, since embroidered polos read as more established and professional than a printed tee. A business ordering for a whole team should think of the polo as a smaller-quantity, higher-trust piece rather than the volume item.

Shorts, Joggers, and Leggings: The Fitness-Brand Category

PieceVIP baseBest fit
Athletic 7" mesh shorts (Sport-Tek)$26.88Team and league group orders
Midweight performance joggers (Independent Trading Co.)$40.88Fitness brand retail, not group orders
Signature seamless leggings (Bear Grips)$54.88Gym and studio retail shops
Padded sports bra (Bear Grips)$45.88Women's fitness brand shops

These pieces sell better in an ongoing retail shop than as a one-time bulk group order, since fit and style preference vary more person to person than a tee or a hat does.

Hats: The Cheapest Repeat-Buy Item

Hats ($25.86-$29.86 VIP base) are the second-highest-volume category after tees. They are a low commitment purchase, they work as a giveaway, a staff item, or a retail add-on, and unlike apparel, sizing is rarely an issue since most styles are adjustable. A starter shop pairing one tee with one embroidered hat covers the two fastest-moving categories in the catalog.

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Frequently Asked Questions

What is the single best product to start a bulk-style shop with?

A cotton tee. It is the lowest per-piece cost in the catalog ($19.88 VIP base), the lowest commitment for a buyer, and works across nearly every use case.

Do leggings and joggers work for team or group orders?

Less often than tees or hoodies, mainly because fit preference varies more from person to person. They perform better as an ongoing retail item in a fitness-brand shop.

Should a starter shop include a polo?

Only if there is a customer-facing or staff use case. Polos work best as a smaller, higher-trust piece rather than a mass group-order item.

How many products should a new shop launch with?

The Free plan supports 3 live products, a common starter combination is one tee, one hoodie, and one hat.

Cameron Wells
Cameron WellsCustom Apparel and POD Industry Writer

Cameron has been writing about the custom apparel and print on demand industry for seven years, with a background in e-commerce operations. He covers platform comparisons, no-minimum vendors, and what is changing for small custom merch businesses.

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