Bear Grips Pro ShopsBootcamp Women's and Plus Size Apparel for the Full Membership
- Most bootcamp programs default to unisex sizing, which leaves a significant portion of the female membership without apparel that fits well.
- Adding women's-cut tees, racerback tanks, cropped sweatshirts, and inclusive plus sizing typically lifts overall merch attach rates by 25 to 40 percent.
- The fit-inclusive lineup costs nothing extra to add with print on demand. Same per-unit pricing across fits.
- Bootcamp memberships skew female in many programs, which means inclusive sizing is not optional, it is the main lineup.
Why Bootcamp Memberships Demand Inclusive Sizing
Outdoor bootcamp memberships skew female in most US markets. The female membership share typically ranges from 55 to 75 percent depending on the program style and location.
When most of the membership is female and the default merch is unisex, the math works against the coach. Female members try the unisex tee, do not love the fit, and skip the merch. Attach rates that should run 30 to 45 percent often run 10 to 18 percent because half the membership opts out.
The fix is fit-specific options, not replacing unisex. Add women's-cut tees alongside the unisex flagship so members can pick their fit at the same price.
The Fit-Inclusive Bootcamp Product Mix
| Product | VIP base | Best for |
|---|---|---|
| Women's favorite tee | $19.88 | Flagship women's cut |
| Ladies racerback tank | $19.88 | Summer class tank |
| Ladies moisture-wicking performance tee | $25.88 | Performance fishing-day cut |
| Women's essential spaghetti strap tank | $25.88 | Trendier summer option |
| Oversized boxy crop tee | $24.88 | Streetwear cut, post-class wear |
| Women's premium cropped sweatshirt | $44.88 | Cold-weather flagship |
| Women's premium cropped hoodie | $47.88 | Premium fall and winter piece |
| Signature seamless leggings | $54.88 | Bottom for class day |
| High-waist pocket leggings | $54.88 | Pocket leggings for outdoor class |
Most catalog tees and hoodies extend to 3XL in unisex sizing, with several pieces reaching 4XL or 5XL. The Hanes premium tall tee adds extended length for taller frames.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.How to Add Fit Options Without Bloating the Shop
The trap is listing 25 products and overwhelming members. The solution is pairing each unisex flagship with one women's-cut counterpart at the same retail price.
- Unisex flagship tee + women's favorite tee (same design, same retail)
- Unisex hoodie + women's cropped hoodie (same design, slight premium on cropped)
- Unisex tank + ladies racerback tank (same design, same retail)
- Add scoop muscle tank and boxy crop tee as separate listings for members who want that fit
This keeps the storefront clean while signaling inclusive sizing. Members find their fit in 30 seconds without scrolling through 20 SKUs.
Pricing and Merchandising the Inclusive Lineup
Price women's-cut basic tees at the same retail as unisex tees. Same base cost, same retail, signals fit-inclusive merchandising. Specialty pieces (cropped tees, cropped hoodies, scoop tanks) can be priced $4 to $6 above standard tees because the cut is more specialized.
On the storefront merchandising side, lead with a women's-cut option in the hero rotation. The signal travels: members see fit-inclusive sizing and trust the program more, even if they personally wear unisex.
Build a Fit-Inclusive Bootcamp Apparel Lineup
Set up your free Bear Grips Pro Shop with women's-cut tees, tanks, cropped pieces, and extended sizing. No minimums, same price across fits.
Start FreeFrequently Asked Questions
What is the most important women's-cut piece to add first?
The women's favorite tee ($19.88 VIP base). It is the most universal fit and typically converts at 2 to 3x the rate of asking female members to wear unisex.
Does the women's-cut tee cost more than unisex?
No. The Bella Canvas women's favorite tee runs the same $19.88 VIP base as the unisex Airlume cotton tee. No surcharge.
Do you offer plus sizing across the bootcamp lineup?
Most catalog tees and hoodies extend to 3XL in unisex sizing. Several pieces extend to 4XL or 5XL. The Hanes premium tall tee adds extended length for taller frames.
Should I price women's-cut tees higher than unisex?
No. Price basic women's-cut tees at the same retail as unisex. Specialty pieces (cropped, scoop) can be priced $4 to $6 above standard tees.
