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Bear Grips Pro Shops vs Zazzle: Which Fits an Apparel Business

June 26, 2026 7 min read By Cameron Wells
Quick Answer
Table of Contents
  1. Storefront and ownership: marketplace page vs branded shop
  2. Who owns the customer relationship
  3. Affiliate and referral income
  4. Where each model makes sense
  5. Pricing side by side on common products
  6. Frequently Asked Questions

Choosing between Bear Grips Pro Shops and Zazzle comes down to a simple question: does the business want to list inside a marketplace that already has broad shopper traffic, or run its own branded shop with its own pricing. Zazzle's strength is scale and a catalog that spans far beyond apparel. Bear Grips Pro Shops is a narrower, apparel-only system where the shop, the pricing, and the margin sit with the vendor directly. Here is what a business actually gets with each.

Storefront and Ownership: Marketplace Page vs Branded Shop

CategoryZazzleBear Grips Pro Shops
StorefrontSeller shop page on Zazzle's own marketplace domainBranded shop URL included from signup
Product catalogWide, spanning apparel, invitations, stationery, drinkware, and gifts63 apparel and headwear products from Bella+Canvas, Next Level, Champion, Gildan, Sport-Tek, and more
Base pricingPlatform-set base price per product, seller adds a royalty or markupFixed catalog base, tees from $19.88 VIP, hoodies from $36.88
Order minimum1 piece1 piece
Shipping to buyerCalculated at checkout, varies by productFree, included in the item price
Monthly platform costFree to list and sellFree, $59/mo, or $105/mo (Done-For-You)

Who Owns the Customer Relationship

On Zazzle, the marketplace owns the checkout, the buyer account, and most of the shopper discovery. The seller supplies the design and earns a royalty on the sale. On Bear Grips Pro Shops, the vendor's branded shop is the checkout, the buyer sees the vendor's name and storefront, and the vendor sets the retail price directly. That distinction matters for a business trying to build a repeat-customer list under its own brand rather than inside a marketplace shoppers associate with the platform itself.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Affiliate and Referral Income

Bear Grips Pro Shops builds a vendor referral program into every signup, free or paid. Each vendor gets a unique, customizable affiliate code alongside their shop. Referring another vendor pays 10% of that vendor's subscription for as long as they stay subscribed, plus $1 for every unit the referred vendor sells, with payouts running bi-weekly. That is separate from Zazzle's own affiliate program, which pays commission to affiliates who drive end-customer purchases rather than paying sellers for referring other sellers. See the full affiliate program comparison for the structural difference.

Where Each Model Makes Sense

Zazzle fits a designer who wants one piece of artwork to sell across many product types (invitations, mugs, tees) to shoppers already browsing the marketplace, without building or promoting a separate shop. Bear Grips Pro Shops fits a gym, studio, small business, or creator who wants a single apparel-focused shop under their own name, with a price list they control and shipping folded in, rather than a royalty split inside a much larger catalog.

Pricing Side by Side on Common Products

Bear Grips Pro Shops publishes one fixed price list across the full catalog. A few reference points at the VIP base tier: Airlume Cotton Tee $19.88, Comfort Soft Hoodie $36.88, Champion Performance Hoodie $45.88, Classic Zip-Up Hoodie (Gildan) $41.88, and printed or embroidered hats from $25.86 to $29.86. Because Zazzle's seller price is a royalty layered on a platform-set base that varies by product and template, a direct line-item comparison depends on the royalty percentage a given seller has set, which is why a fixed price list is one of the clearest structural differences between the two.

See the Bear Grips Pro Shops Difference

One branded shop, one price list, free shipping included, and a built-in vendor referral program. Free to start.

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Frequently Asked Questions

Is Zazzle involved in printing Bear Grips Pro Shops orders?

No. Bear Grips Pro Shops is an independent apparel platform with its own printing process. It has no relationship with Zazzle.

Which platform is cheaper for a buyer?

It depends on the royalty a Zazzle seller sets and the shipping charged at checkout. Bear Grips Pro Shops publishes one fixed price with free shipping included, which makes the true per-piece cost easier to see up front.

Does Bear Grips Pro Shops sell non-apparel products like Zazzle does?

No. The catalog is 63 apparel and headwear products. A business needing invitations, mugs, or stationery would need a separate provider for those.

Can I run a Zazzle shop and a Bear Grips Pro Shop at the same time?

Yes. There is no exclusivity clause. Running both while comparing margin and control is common.

Cameron Wells
Cameron WellsCustom Apparel and POD Industry Writer

Cameron has been writing about the custom apparel and print on demand industry for seven years, with a background in e-commerce operations. He covers platform comparisons, no-minimum vendors, and what is changing for small custom merch businesses.

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