Underpricing is the most common merch mistake independent bands make. A $20 tee feels friendly, but at small-band volume it leaves real money on the table, and fans do not actually buy more at $20 than at $25. This price list gives working numbers for every core item: the base you pay, the table price fans expect, and the margin the band keeps. Bases below are VIP-plan prices from the Bear Grips Pro Shops catalog, and every base includes printing, packing, and free US shipping.
| Item | VIP base | Typical retail | Band margin |
|---|---|---|---|
| Cotton tee | $19.88 | $25-30 | $5-10 |
| Premium / boxy tee | $23.88-24.88 | $30-35 | $6-11 |
| Tank top | $19.88 | $25 | $5 |
| Long sleeve | $29.88 | $40 | $10 |
| Crewneck sweatshirt | $34.88 | $50-55 | $15-20 |
| Pullover hoodie | $36.88 | $55-60 | $18-23 |
| Champion hoodie | $45.88 | $70-75 | $24-29 |
| Snapback / dad hat | $25.86-29.86 | $30-35 | $4-9 |
These retails sit inside what fans already pay at club shows. Price above them only when demand proves it.
The merch table is dark, loud, and rushed. Pricing for that environment:
Cash still matters at shows, so prices that split evenly into twenties keep the line moving.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Keep them identical. Fans compare, and a store that undercuts the table teaches people to skip the line, while a store that overcharges punishes your out-of-town fans. One price everywhere builds trust, and since the online base already includes free shipping to the fan, there is no hidden cost to reconcile. Your store at shops.beargrips.com/for/musician-band shows the same numbers the table sign does.
A simple bundle lifts the average sale without discount math gymnastics:
The bundle discount comes out of margin you already priced in, and the fan walks away with two pieces of the band instead of one. More combinations in band merch ideas.
Raise a price when an item sells out of table stock two shows in a row, when a design is a limited drop, or when you move up a room size. A $5 bump on a tee that is already moving costs almost no sales and goes straight to margin. Watch the store data for two weeks after any change; the numbers settle fast.
Every retail price is yours to set. Base covers print, packing, and free shipping. Open your band store free.
Start Free$25-30 is standard at club level in the US. $20 is common but usually underpriced; $35+ belongs to touring acts in bigger rooms or premium blanks.
$55-60 for a standard pullover, $70-75 for a premium heavyweight like the Champion. Hoodies are where the margin lives.
Yes. Base price covers the blank, the print, packing, and free US shipping to the fan on online orders.
No. Shipping is already in the base, so the price the fan sees is the price they pay. That alone lifts store conversion.
Bear Grips Pro Shops