Bear Grips Pro ShopsBand Merch Price List: What to Charge for Every Item
- A complete band merch price sheet: base cost, table price, and margin per item.
- Round numbers sell fastest at a dark merch table: $25, $30, $60.
- Hoodies carry the margin, tees carry the volume, hats carry the impulse buys.
- You set every retail price and keep everything above base.
Underpricing is the most common merch mistake independent bands make. A $20 tee feels friendly, but at small-band volume it leaves real money on the table, and fans do not actually buy more at $20 than at $25. This price list gives working numbers for every core item: the base you pay, the table price fans expect, and the margin the band keeps. Bases below are VIP-plan prices from the Bear Grips Pro Shops catalog, and every base includes printing, packing, and free US shipping.
The band merch price sheet
| Item | VIP base | Typical retail | Band margin |
|---|---|---|---|
| Cotton tee | $19.88 | $25-30 | $5-10 |
| Premium / boxy tee | $23.88-24.88 | $30-35 | $6-11 |
| Tank top | $19.88 | $25 | $5 |
| Long sleeve | $29.88 | $40 | $10 |
| Crewneck sweatshirt | $34.88 | $50-55 | $15-20 |
| Pullover hoodie | $36.88 | $55-60 | $18-23 |
| Champion hoodie | $45.88 | $70-75 | $24-29 |
| Snapback / dad hat | $25.86-29.86 | $30-35 | $4-9 |
These retails sit inside what fans already pay at club shows. Price above them only when demand proves it.
Why round numbers win at the table
The merch table is dark, loud, and rushed. Pricing for that environment:
- Whole dollars only: $25, not $24.99. Nobody makes change for pennies at 11pm.
- Steps of five: $25 / $30 / $60 reads instantly on a price sign across the room.
- One price per category: all tees one price, all hoodies one price. Decisions stay fast and lines keep moving.
Cash still matters at shows, so prices that split evenly into twenties keep the line moving.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Table price versus online price
Keep them identical. Fans compare, and a store that undercuts the table teaches people to skip the line, while a store that overcharges punishes your out-of-town fans. One price everywhere builds trust, and since the online base already includes free shipping to the fan, there is no hidden cost to reconcile. Your store at shops.beargrips.com/for/musician-band shows the same numbers the table sign does.
Bundles: the average-order lifter
A simple bundle lifts the average sale without discount math gymnastics:
- Tee + hat: $55 (versus $60 separate)
- Tee + hoodie: $75 (versus $85 separate)
The bundle discount comes out of margin you already priced in, and the fan walks away with two pieces of the band instead of one. More combinations in band merch ideas.
When to raise prices
Raise a price when an item sells out of table stock two shows in a row, when a design is a limited drop, or when you move up a room size. A $5 bump on a tee that is already moving costs almost no sales and goes straight to margin. Watch the store data for two weeks after any change; the numbers settle fast.
Set Your Prices, Keep the Margin
Every retail price is yours to set. Base covers print, packing, and free shipping. Open your band store free.
Start FreeFrequently Asked Questions
What is a normal price for a band tee at a small show?
$25-30 is standard at club level in the US. $20 is common but usually underpriced; $35+ belongs to touring acts in bigger rooms or premium blanks.
How much should a band charge for hoodies?
$55-60 for a standard pullover, $70-75 for a premium heavyweight like the Champion. Hoodies are where the margin lives.
Do these bases really include shipping?
Yes. Base price covers the blank, the print, packing, and free US shipping to the fan on online orders.
Should online prices include a shipping charge?
No. Shipping is already in the base, so the price the fan sees is the price they pay. That alone lifts store conversion.
