Bear Grips Pro ShopsAthleisure for Women Over 50: Building a Line Members Wear All Day
- Athleisure that works for women over 50 is built to move from the studio to lunch, errands, and travel without looking like gym-only apparel.
- Soft, structured pieces (crewnecks, quarter-zips, joggers) outperform pure performance-only fabrics for this everyday use case.
- A branded athleisure line extends a studio's visibility well past class hours, since members wear it in public far more often than a plain class tee.
- Custom printing with no minimum order lets a studio test an athleisure line without committing to bulk quantities.
The difference between "workout clothes" and "athleisure" is where the piece gets worn after class ends. A member over 50 who buys a branded quarter-zip and wears it to lunch, to pick up groceries, or on a flight is doing more brand marketing for your studio than any social post. Building a real athleisure line, not just a gym uniform, is one of the highest-leverage retail moves a studio can make.
What Actually Makes a Piece Athleisure Rather Than Gym-Only
- Soft-hand fabric. Something comfortable enough to wear for hours, not just a 45-minute class.
- A clean, simple design. No large front graphics that read as a promotional giveaway.
- Versatile cut. A crewneck or quarter-zip that looks intentional over jeans, not just leggings.
- Neutral, wearable colors. Heather gray, black, sage, and cream all pair easily with the rest of a wardrobe.
The Athleisure Lineup
| Product | Brand | VIP base | Where it gets worn |
|---|---|---|---|
| Perfect Soft Crewneck Sweatshirt | Bear Grips | $34.88 | Errands, travel, casual weekends |
| Women's Quarter-Zip Pullover | Sport-Tek | $29.88 | Post-class layer, coffee runs, travel |
| Women's Wave Wash Sweatpants | Independent Trading Co. | $39.88 | Home, travel days, low-key errands |
| Women's Premium Cropped Hoodie | Bella+Canvas | $47.88 | Second-style option for cooler months |
| Women's High-Waist Capri Leggings | Bear Grips | $54.88 | Studio to errands transition piece |
Marketing an Athleisure Line to This Member
Frame the line as "wear it anywhere," not "workout gear." Photograph the pieces in an everyday setting, not just mid-class. Offer a small bundle discount (tee plus crewneck) at sign-up so a new member leaves with more than one piece from day one.
Where to Start
Pull two or three pieces from the lineup above into your existing shop, alongside your studio's core gym wear. See the gym wear guide for the class-specific side of the lineup, or the design ideas guide for how to make the logo work on soft, everyday fabric.
Add an Athleisure Line to Your Shop
Crewnecks, quarter-zips, joggers. Pieces members wear well past class, all with no minimum order.
Start FreeFrequently Asked Questions
Whats the difference between gym wear and athleisure for this pricing guide?
Gym wear is optimized for performance during class (moisture-wicking, compression). Athleisure is optimized for comfort and versatility once class ends.
Which single piece should a studio add first if starting an athleisure line?
The quarter-zip pullover is the most consistently worn athleisure piece across studios, useful both pre- and post-class and easy to style outside the gym.
Do athleisure pieces need a different design than gym wear?
Not necessarily a different design, but a smaller, subtler placement often works better on a piece meant to be worn in public all day.
Is there a minimum order to test an athleisure line?
No. Add a piece to your existing shop and let members order single units. There is no bulk commitment required to try it.
