AS Colour wholesale pricing depends on which distributor you buy from, your region, and the case size you commit to, so any single number quoted online is likely out of date or specific to one reseller. What we can show you exactly is the Bear Grips Pro Shops side of the math: fixed, public VIP base prices on tanks, shorts, and leggings, and what that means for profit per unit once you set your own retail price.
Wholesale blank apparel pricing changes by distributor, region, currency, and case quantity, and it is not published in one place the way a retail price is. Rather than guess, we are direct about what we can verify: the Bear Grips Pro Shops catalog prices below are fixed and the same for every vendor on a given plan.
| Category | Example product | VIP base |
|---|---|---|
| Tank (AS Colour) | Men's Cut-Off Tank | $24.88 |
| Tank (other brands) | Performance Workout Tank, Ladies Racerback Tank | $19.88-$29.88 |
| Shorts | Athletic 7" Mesh Shorts to Men's Signature Athletic Shorts | $26.88-$49.88 |
| Leggings | Signature Seamless Leggings, High-Waist Pocket Leggings | $54.88 |
| Joggers and sweatpants | Wave Wash Sweatpants to Premium Fleece Joggers | $39.88-$48.88 |
The Free plan costs $0/mo and supports 3 live products, but carries a higher base price per item. Self-Service VIP at $59/mo unlocks 200 live products at the lowest base prices in the catalog, typically $4-$11 less per item than Free. That gap goes straight to your profit margin at the same retail price.
The default recommended profit in the Bear Grips model is $10 per item, but vendors set their own retail price with no restriction. Many push higher on leggings once demand is established.
Every Pro Shops signup, free or paid, also gets an affiliate link. Referring another vendor earns 10% of that vendor's subscription forever, plus a $1 bonus per unit that vendor sells, paid bi-weekly. See our product lineup guide for the full catalog these prices apply to.
Fixed VIP base pricing, no hidden wholesale math. Set your retail price and keep the profit.
Start FreeThe Men's Cut-Off Tank is $24.88 VIP base. Add your profit margin on top when you set the retail price.
The default recommended profit is $10 per item, though you set your own retail price. Many vendors run $8-$15 depending on the category.
Yes. VIP base prices run $4-$11 lower per item across the catalog, which flows straight to your margin at the same retail price.
No. Production cost is only incurred on a completed order. There is no upfront wholesale spend to lose on an unsold design.
Bear Grips Pro Shops