Building a custom website to sell merch means paying for hosting, a theme, a payment processor, and print fulfillment separately, then maintaining all of it. For one illustrator selling a handful of apparel designs, that is a lot of infrastructure for the actual need: a page where a fan can pick a size, pay, and get a shirt shipped to them. Bear Grips Pro Shops covers that whole stack as one branded storefront.
Strip away the extras and a merch site needs four things: a clean product page per design, size and color selection, secure checkout, and order fulfillment. A custom build handles the first two well but usually bolts on a separate service for the last two. A Pro Shop bundles all four into one URL.
No hosting bill, no theme to pick, no separate payment processor to configure.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.The storefront works best as a linked destination rather than a replacement for an existing portfolio site. Add the shop URL to a portfolio site's navigation, the social media bio link, and any newsletter footer. The portfolio still does the job of showing the work; the shop does the job of selling it.
Retiring an old design and adding a new one takes a few minutes, not a redeploy or a developer request. This matters for an artist who wants to run limited drops or seasonal colorways without touching site code every time.
Branded URL, checkout, and fulfillment included. No hosting bill, no separate theme to manage.
Start FreeNo, the storefront comes with a clean branded URL. A custom domain is not required to look professional.
Yes, most artists keep the portfolio as the primary site and link out to the shop for purchases.
The platform handles both. Payouts run on a regular schedule to the artist.
Most artists have a presentable storefront within an hour of starting, longer if building out a larger catalog.
Bear Grips Pro Shops