Aerial studio apparel used to mean a $1,500 screen-print order and a closet of unsold shirts. Print-on-demand changed the math. A modern aerial studio runs a branded apparel program with no inventory, a 5-to-8-piece lineup, and $300 to $1,500 a month in profit on a student base of 100 to 200. Here is how to build the lineup.
Every successful aerial studio shop we have seen runs the same general lineup. Five pieces is the minimum. Eight is the upper limit before product sprawl starts to confuse students.
Required (the core five):
Optional (the next three):
Studios that try to list 15 or 20 products spread sales thin across too many SKUs. Tight lineups sell better.
The single biggest pricing mistake studios make is underpricing their branded apparel. Aerial students are willing to pay retail-boutique prices for studio gear they care about. Pricing at the floor leaves money on the table.
Reference pricing the market has already validated:
| Item | VIP Base | Recommended Retail | Your Profit |
|---|---|---|---|
| Lifestyle cotton tee | $19.88 | $32 to $36 | $12 to $16 |
| Performance tank | $19.88 | $32 to $38 | $12 to $18 |
| Long-sleeve performance top | $29.88 | $44 to $50 | $14 to $20 |
| High-waist leggings | $54.88 | $72 to $85 | $17 to $30 |
| Heavyweight hoodie | $36.88 | $54 to $65 | $17 to $28 |
| Crewneck sweatshirt | $34.88 | $48 to $58 | $13 to $23 |
These retail prices are in line with what students already pay for unbranded apparel from any boutique fitness brand. The studio logo is a premium they happily pay for.
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Use this table to size your own program. Plug in your active student count and the math gets specific to you.
| Active Students | Annual Purchase Rate | Avg Profit per Order | Annual Profit |
|---|---|---|---|
| 100 | 2.0 items per student per year | $15 | $3,000 |
| 150 | 2.5 items per student per year | $15 | $5,625 |
| 200 | 3.0 items per student per year | $15 | $9,000 |
| 300 | 3.0 items per student per year | $17 | $15,300 |
These numbers are conservative. Studios that promote the shop in class, link it from their booking software, and run showcase-tied drops typically clear 20 to 40 percent above these baselines.
The launch timeline for a studio apparel program is shorter than most owners think:
The free tier runs three products. Most studios start free, validate that students will buy, then upgrade to the Self-Service VIP plan ($59 a month) which unlocks 200 products and lower base prices. The break-even point is about 4 orders a month. Most studios hit that in the first week.
See our studio shop setup guide for the step-by-step.
Free to start. Five products live in under two hours. Earn $12 to $28 in profit per item with zero inventory.
Start FreeFive to eight pieces is the sweet spot. A tank, leggings, hoodie, long-sleeve top, and lifestyle tee cover most demand. Studios that list 15 or more products spread sales thin.
On the Self-Service VIP plan, profit ranges from $12 on a cotton tee to $28 on a heavyweight hoodie. Most studios target $15 to $17 per order on average.
About 90 minutes from signup to shareable link. Most studios go from idea to first sale in under a week.
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