Bear Grips Pro ShopsAerial Arts Studio Apparel: Building a Branded Lineup
- A core lineup of 5 to 8 pieces covers 90 percent of student demand
- Tanks and hoodies are the two best-sellers in almost every aerial studio
- Pricing studio gear at retail-store parity increases profit without lowering sell-through
- Print-on-demand removes the inventory risk that used to make studio merch a money-loser
Aerial studio apparel used to mean a $1,500 screen-print order and a closet of unsold shirts. Print-on-demand changed the math. A modern aerial studio runs a branded apparel program with no inventory, a 5-to-8-piece lineup, and $300 to $1,500 a month in profit on a student base of 100 to 200. Here is how to build the lineup.
The 5 to 8 Piece Core Lineup
Every successful aerial studio shop we have seen runs the same general lineup. Five pieces is the minimum. Eight is the upper limit before product sprawl starts to confuse students.
Required (the core five):
- Heavyweight studio hoodie (the workhorse)
- Fitted performance tank (in-class wear)
- High-waist full-length leggings (in-class wear)
- Lifestyle cotton tee (out-of-studio wear)
- Long-sleeve performance top (silks and lyra layering)
Optional (the next three):
- Crewneck sweatshirt (warm-weather alternative to the hoodie)
- Joggers or sweatpants (lounge wear with studio branding)
- Snapback or rope hat (low-effort impulse purchase)
Studios that try to list 15 or 20 products spread sales thin across too many SKUs. Tight lineups sell better.
Pricing Strategy That Maximizes Profit
The single biggest pricing mistake studios make is underpricing their branded apparel. Aerial students are willing to pay retail-boutique prices for studio gear they care about. Pricing at the floor leaves money on the table.
Reference pricing the market has already validated:
| Item | VIP Base | Recommended Retail | Your Profit |
|---|---|---|---|
| Lifestyle cotton tee | $19.88 | $32 to $36 | $12 to $16 |
| Performance tank | $19.88 | $32 to $38 | $12 to $18 |
| Long-sleeve performance top | $29.88 | $44 to $50 | $14 to $20 |
| High-waist leggings | $54.88 | $72 to $85 | $17 to $30 |
| Heavyweight hoodie | $36.88 | $54 to $65 | $17 to $28 |
| Crewneck sweatshirt | $34.88 | $48 to $58 | $13 to $23 |
These retail prices are in line with what students already pay for unbranded apparel from any boutique fitness brand. The studio logo is a premium they happily pay for.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Revenue Math: What a Studio Apparel Program Actually Earns
The real question every studio owner asks: is this worth my time?
Use this table to size your own program. Plug in your active student count and the math gets specific to you.
| Active Students | Annual Purchase Rate | Avg Profit per Order | Annual Profit |
|---|---|---|---|
| 100 | 2.0 items per student per year | $15 | $3,000 |
| 150 | 2.5 items per student per year | $15 | $5,625 |
| 200 | 3.0 items per student per year | $15 | $9,000 |
| 300 | 3.0 items per student per year | $17 | $15,300 |
These numbers are conservative. Studios that promote the shop in class, link it from their booking software, and run showcase-tied drops typically clear 20 to 40 percent above these baselines.
Launching the Shop in Under Two Hours
The launch timeline for a studio apparel program is shorter than most owners think:
- Sign up for a free Bear Grips Pro Shop. 5 minutes.
- Upload your studio logo. 5 minutes. Make sure it has a transparent background.
- Pick five products from the catalog. 30 minutes.
- Set retail pricing per item. 15 minutes.
- Customize the shop header and intro copy. 30 minutes.
- Share the link. Group chat, booking emails, Instagram bio, QR code at the front desk.
The free tier runs three products. Most studios start free, validate that students will buy, then upgrade to the Self-Service VIP plan ($59 a month) which unlocks 200 products and lower base prices. The break-even point is about 4 orders a month. Most studios hit that in the first week.
See our studio shop setup guide for the step-by-step.
Launch Your Studio Apparel Program This Week
Free to start. Five products live in under two hours. Earn $12 to $28 in profit per item with zero inventory.
Start FreeFrequently Asked Questions
How many products should an aerial studio list in its apparel shop?
Five to eight pieces is the sweet spot. A tank, leggings, hoodie, long-sleeve top, and lifestyle tee cover most demand. Studios that list 15 or more products spread sales thin.
What is the average profit per item on aerial studio apparel?
On the Self-Service VIP plan, profit ranges from $12 on a cotton tee to $28 on a heavyweight hoodie. Most studios target $15 to $17 per order on average.
How long does it take to launch an aerial studio apparel shop?
About 90 minutes from signup to shareable link. Most studios go from idea to first sale in under a week.
