Adult Hockey League Sponsor Jersey Shirts
- Sponsor jersey shirts let the team's sponsor (pub, brewery, body shop) put their logo on off-ice apparel.
- Sponsor logo on the sleeve or back; team logo stays on the chest. Unlimited design elements at no upcharge.
- Off-ice tees from $23.88 VIP, hoodies from $36.88, embroidered hats from $29.86, no minimum.
- Sponsor can fund the apparel run directly through the shop in exchange for logo placement.
Most adult hockey league teams have a local sponsor: a pub, a brewery, a body shop, an HVAC company, a hockey-equipment dealer. The sponsorship is usually $200-$1,500 a season in exchange for logo placement on the jerseys. Off-ice apparel extends that placement to the post-game bar, the parking lot, and the weekly group photo. Bear Grips Pro Shops supports unlimited design elements at the VIP base price, so multiple sponsor logos can sit on the same shirt at no upcharge.
What Sponsor Jersey Shirts Cover
- Sponsor logo placement on team off-ice tees: sleeve, back yoke, or chest depending on agreement
- Multi-sponsor shirts: primary sponsor on the chest, secondary on the sleeve
- Sponsor-funded apparel runs: sponsor pays for the team apparel in exchange for logo
- Sponsor swag for the sponsor's staff: sponsor often wants 4-8 pieces for their staff too
- Year-of-season sponsor commemorative pieces: end-of-season thank-you apparel for sponsor
Standard Sponsor Logo Placements
- Primary sponsor (highest tier): front chest at 4-5 inches wide; gets the most visibility
- Co-sponsor: back yoke or back hem at 5-8 inches wide
- Secondary sponsor: sleeve at 1.5-2 inches
- Multi-sponsor stack: bottom-back of the shirt with multiple smaller logos arranged in a row
Best Apparel Pieces For Sponsor Jersey Shirts
- Premium Cotton Crew Tee (Next Level, $23.88 VIP base): standard sponsor jersey tee
- Premium CVC Jersey Tee (Next Level, $24.88 VIP base): heather-blend sponsor tee
- Comfort Soft Hoodie (Bear Grips, $36.88 VIP base): sponsor hoodie with chest logo
- Classic Zip-Up Hoodie (Gildan, $41.88 VIP base): zip layer with sponsor logo on the front
- Men's Performance Polo (Sport-Tek, $34.88 VIP base): sponsor-issued polo for the sponsor's staff
- Classic Rope Hat (Richardson, $29.86 VIP base): embroidered sponsor hat
How To Structure Sponsor-Funded Apparel Pricing
Two common models:
- Sponsor pays for the team apparel run: sponsor covers the cost of 15 team tees in exchange for logo placement. Sponsor checks out through the shop using a one-time discount or invoice arrangement.
- Sponsor and players split: sponsor covers 50% of the cost; players pay the other 50% through the shop at the agreed-on retail.
- Sponsor pays for their own staff swag: sponsor orders 4-8 polos for their own employees at full retail; logo placement on the team apparel is the exchange.
Revenue Math For Sponsor Apparel
| Sponsor setup | Apparel pieces | Sponsor + team revenue |
|---|---|---|
| Single-team primary sponsor | 30 pieces | $900 (sponsor + player split) |
| Multi-sponsor team setup | 60 pieces | $1,800 |
| League-wide sponsor program (8 teams) | 240 pieces | $7,200 |
Add Sponsor Jersey Shirts To The Shop
Sponsor logos on team apparel at no upcharge. Pub, brewery, and local sponsor placement options at no minimum.
Start FreeFrequently Asked Questions
How many sponsor logos can fit on one shirt?
No technical limit; Pro Shops supports unlimited design elements at no upcharge. Practical limit is usually 3-4 logos before the design gets crowded.
Can the sponsor pay directly through the shop?
Yes. Set up a sponsor-funded SKU that the sponsor checks out through the shop's checkout flow.
What about staff polos for the sponsor business?
Sponsor often wants 4-8 polos for their own employees with the team logo on the sleeve and the sponsor's logo on the chest. Standard team-apparel pricing applies.
Can the sponsor logo go on the back of an embroidered hat?
Yes. Back-of-hat closure embroidery for the sponsor name or wordmark works well; team logo stays on the front panel.
Bear Grips Pro Shops