Military and law enforcement fitness tests have created a specific gym category: facilities and coaches running ACFT prep, OPAT prep, BUD/S prep, ranger school prep, CPAT prep, and POPAT prep. Candidates train for months to meet qualifying scores. The gym or coach branding becomes part of the prep program identity. Bear Grips Pro Shops handles ACFT prep gym apparel and adjacent prep program apparel with subdued tactical aesthetic and on-demand candidate ordering.
| Prep program | Target test |
|---|---|
| ACFT prep | Army Combat Fitness Test |
| OPAT prep | Occupational Physical Assessment Test (Army) |
| BUD/S prep | Navy SEAL selection prep |
| SFAS prep | Special Forces Assessment and Selection prep |
| CPAT prep | Firefighter Candidate Physical Ability Test |
| POPAT prep | Police Officer Physical Abilities Test |
| Ranger school prep | Army Ranger course prep |
Each program runs the same apparel pattern: program-branded tee, performance training tee, hoodie, hat. The on-demand model lets a single coach run multiple program shops or one shop with SKU tiers per program.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Many prep programs hand out a specific pass-day tee on the day the candidate hits their qualifying score. The tee is a personal achievement piece, often with the candidate name and the date they passed. The on-demand model handles per-candidate variable text without setup fees.
| Piece | Cohort of 30 candidates | Margin | Cohort revenue |
|---|---|---|---|
| Program tee | 30 | $10 | $300 |
| Performance training tee (3 per candidate) | 90 | $8 | $720 |
| Program hoodie | 20 | $15 | $300 |
| Pass-day milestone tee | 20 (who pass) | $10 | $200 |
| Per-cohort revenue | $1,520 | ||
A coach running 4 cohorts a year clears about $6,080 in apparel margin.
Prep program apparel reads better in subdued tactical colors than civilian gym colors. Candidates training for military or law enforcement entry tend to prefer olive, coyote, charcoal, and black over the standard athletic palette. The apparel that fits this community looks more like military PT gear than CrossFit box merch.
Program tees, performance training tees, pass-day milestone pieces. Per-candidate customization. No MOQ, free shipping.
Start FreeYes. The six events (deadlift, standing power throw, hand-release push-up, sprint-drag-carry, leg tuck, 2-mile run) translate well to icon-based back graphics.
Yes. Per-piece variable text. Each pass-day tee carries the personal name and date.
Generic test names are not trademark-restricted for use in apparel branding. Avoid using official military seals or service-mark logos unless you have explicit licensing.
About a week from order to delivery. Many programs pre-order a base supply and personalize per candidate as they pass.