75 Hard Coach Revenue Math: Apparel Income by Cohort Size

75 Hard coach apparel revenue depends on three numbers: cohort size, completion rate, and margin per piece. With a Pro Shop, the coach holds zero inventory and earns on every order shipped. Realistic ranges run from $400 per cohort at the 10 person scale to $3,000+ per cohort at the 50 person scale. Coaches running 3-4 cohort cycles per year can clear $5,000-12,000 in apparel margin annually on top of any program fees. Here is the math broken down by cohort size.

The four levers that drive coach apparel revenue

• Cohort size: the buyer pool
• Day one apparel adoption: percent who buy the cohort tee at start (50-90 percent typical)
• Finisher rate: percent who complete (often 50-70 percent of starters, lower in some programs)
• Margin per piece: set by the coach. Default $10, common range $10-25

10 person cohort revenue

Piece	Buyers	Margin	Revenue
Day one tee	9	$10	$90
Mid-challenge hoodie	5	$18	$90
Finisher hoodie	6	$25	$150
Total per cohort			$330

20 person cohort revenue

Piece	Buyers	Margin	Revenue
Day one tee	18	$10	$180
Mid-challenge hoodie	12	$18	$216
Finisher hoodie	13	$25	$325
Family/supporter tee	8	$10	$80
Total per cohort			$801

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

30 person cohort revenue

Piece	Buyers	Margin	Revenue
Day one tee	28	$11	$308
Mid-challenge hoodie	20	$20	$400
Finisher hoodie	22	$28	$616
Family/supporter	15	$10	$150
Total per cohort			$1,474

50 person cohort revenue

Piece	Buyers	Margin	Revenue
Day one tee	45	$12	$540
Mid-challenge hoodie	32	$22	$704
Finisher hoodie premium	35	$30	$1,050
Family/supporter	25	$10	$250
Mid-challenge milestone tee	20	$12	$240
Total per cohort			$2,784

Annual revenue across multiple cohorts

Cohort size	Per cohort	Cycles/year	Annual
10 person	$330	4	$1,320
20 person	$801	4	$3,204
30 person	$1,474	4	$5,896
50 person	$2,784	4	$11,136

Frequently Asked Questions

Are these projections realistic for a first-time coach?

Year one typically lands at 60-80 percent of these numbers as the coach builds reputation. Year two and beyond normalize.

What if cohort completion rate is lower than 70 percent?

Lower completion rate reduces finisher hoodie sales. Day one and mid-challenge pieces still sell normally.

Can I run more than 4 cohorts per year?

Some coaches run 6 cycles annually (every 8-10 weeks back to back). Revenue scales proportionally.

How do I increase per-piece margin past $10?

Raise retail prices above default. Default profit is $10, most coaches run $15-25 on premium pieces.