Bear Grips Pro Shops75 Hard Coach Revenue Math: Apparel Income by Cohort Size
- Coach apparel revenue scales with cohort size, completion rate, and margin per piece.
- 10, 20, 30, and 50 person cohort revenue tables.
- Multi-cohort coaches running 4 cycles per year can clear $5,000-12,000 annually.
- No inventory means no downside if a cohort completion rate is lower than expected.
75 Hard coach apparel revenue depends on three numbers: cohort size, completion rate, and margin per piece. With a Pro Shop, the coach holds zero inventory and earns on every order shipped. Realistic ranges run from $400 per cohort at the 10 person scale to $3,000+ per cohort at the 50 person scale. Coaches running 3-4 cohort cycles per year can clear $5,000-12,000 in apparel margin annually on top of any program fees. Here is the math broken down by cohort size.
The four levers that drive coach apparel revenue
- Cohort size: the buyer pool
- Day one apparel adoption: percent who buy the cohort tee at start (50-90 percent typical)
- Finisher rate: percent who complete (often 50-70 percent of starters, lower in some programs)
- Margin per piece: set by the coach. Default $10, common range $10-25
10 person cohort revenue
| Piece | Buyers | Margin | Revenue |
|---|---|---|---|
| Day one tee | 9 | $10 | $90 |
| Mid-challenge hoodie | 5 | $18 | $90 |
| Finisher hoodie | 6 | $25 | $150 |
| Total per cohort | $330 | ||
20 person cohort revenue
| Piece | Buyers | Margin | Revenue |
|---|---|---|---|
| Day one tee | 18 | $10 | $180 |
| Mid-challenge hoodie | 12 | $18 | $216 |
| Finisher hoodie | 13 | $25 | $325 |
| Family/supporter tee | 8 | $10 | $80 |
| Total per cohort | $801 | ||
30 person cohort revenue
| Piece | Buyers | Margin | Revenue |
|---|---|---|---|
| Day one tee | 28 | $11 | $308 |
| Mid-challenge hoodie | 20 | $20 | $400 |
| Finisher hoodie | 22 | $28 | $616 |
| Family/supporter | 15 | $10 | $150 |
| Total per cohort | $1,474 | ||
50 person cohort revenue
| Piece | Buyers | Margin | Revenue |
|---|---|---|---|
| Day one tee | 45 | $12 | $540 |
| Mid-challenge hoodie | 32 | $22 | $704 |
| Finisher hoodie premium | 35 | $30 | $1,050 |
| Family/supporter | 25 | $10 | $250 |
| Mid-challenge milestone tee | 20 | $12 | $240 |
| Total per cohort | $2,784 | ||
Annual revenue across multiple cohorts
| Cohort size | Per cohort | Cycles/year | Annual |
|---|---|---|---|
| 10 person | $330 | 4 | $1,320 |
| 20 person | $801 | 4 | $3,204 |
| 30 person | $1,474 | 4 | $5,896 |
| 50 person | $2,784 | 4 | $11,136 |
Run Your Own Cohort Revenue Numbers
The math works at every cohort size. Free to start, no inventory, no risk. Open your coach shop.
Start FreeFrequently Asked Questions
Are these projections realistic for a first-time coach?
Year one typically lands at 60-80 percent of these numbers as the coach builds reputation. Year two and beyond normalize.
What if cohort completion rate is lower than 70 percent?
Lower completion rate reduces finisher hoodie sales. Day one and mid-challenge pieces still sell normally.
Can I run more than 4 cohorts per year?
Some coaches run 6 cycles annually (every 8-10 weeks back to back). Revenue scales proportionally.
How do I increase per-piece margin past $10?
Raise retail prices above default. Default profit is $10, most coaches run $15-25 on premium pieces.
