Students searching for 10th Planet pricing want to know what a tee costs. Academy owners reading the same search want to know what they should charge for their own gear. This guide does both. Here is what brand-store apparel typically retails for, what a comparable Bear Grips Pro Shops tee costs to print, and what your academy keeps when a student buys direct.
National grappling brand stores generally retail in this range:
Those retails go to the parent brand. The academy whose students wear the gear earns nothing on the purchase unless an affiliate program is in place, and even then the affiliate cut is typically 5 to 10 percent.
Pricing for branded gear from a national grappling label sits where any branded apparel sits: high enough to fund brand marketing, fight team sponsorships, and retail margin. Reasonable for a fan of the brand. Less reasonable when your students could be wearing your own logo at the same retail and putting the margin back into your academy.
Here is what a comparable product costs to print on Bear Grips Pro Shops at the VIP base price, what most academies retail it at, and what stays with you per sale:
| Product | VIP Base Price | Typical Academy Retail | Margin Per Sale |
|---|---|---|---|
| Cotton tee (Bear Grips Airlume) | $19.88 | $30 | $10.12 |
| Performance tee (Sport-Tek) | $23.86 | $34 | $10.14 |
| Premium triblend tee (Next Level) | $24.88 | $35 | $10.12 |
| Pullover hoodie (Bear Grips Comfort Soft) | $36.88 | $55 | $18.12 |
| Champion hoodie | $45.88 | $65 | $19.12 |
| Snapback hat (Yupoong, embroidery) | $29.86 | $32 | $2.14 |
| Performance joggers (Independent Trading) | $40.88 | $55 | $14.12 |
You set the retail. The numbers above are typical, not required. An academy in a higher-cost market may price tees at $35 and hoodies at $65, banking $15 and $28 per sale respectively. An academy that prioritizes volume may price tees at $26 and hoodies at $48 and lean on higher unit movement.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.The default recommended margin per item on Bear Grips Pro Shops is $10. The reason: students compare your retail to the prices they see at national brand stores. If your academy tee sits in the same range as a national grappling brand tee at $30, the purchase decision is easy. They get the same fit, a similar fabric, and your academy name on the chest instead of a national logo.
Hoodies justify a higher margin because the buyer expectation on hoodie pricing is already $50 to $70. A $55 academy hoodie at $18 margin per sale is your highest-margin item per piece, and hoodies are typically the highest-volume item across the year.
Set hats at $2 to $5 margin only if you want to use them as a volume play. Most academies set hat retail at $34 to $38 to bank $4 to $8 margin and still feel reasonable next to brand-store hats at $32.
The math for which plan to run:
| Plan | Monthly Cost | Live Products | Break-Even Sales / Month |
|---|---|---|---|
| Free | $0 | 3 | 0 (no cost to recover) |
| Self-Service VIP | $59 | 200 | ~6 tees or ~4 hoodies |
| Done-For-You VIP | $109 | 250 | ~11 tees or ~7 hoodies |
An academy of 60 students that does the math on a Self-Service VIP plan: $59 a month divided by $10 per tee margin equals 6 tees per month to break even on plan cost. Six sales across 60 students per month is a 10% monthly purchase rate. Most academies clear this in week one.
Free academy shop, real base prices, you set retail and keep every dollar above base. Launch your shop and price your gear in under fifteen minutes.
Start FreeMost academies price a cotton tee between $28 and $35 and a performance tee between $32 and $38. This sits in line with national brand-store pricing and feels fair to students. Your VIP base cost is roughly $19 to $24, leaving $10 to $14 in margin per sale.
Yes. Each product has its own retail price. You can price a tee at $30 and a hoodie at $58. The shop does the math automatically and shows students the retail you set.
The free plan has higher base prices per item (typically $4 to $11 more per piece). You still set your own retail. Most academies start on free to validate demand and upgrade to VIP once monthly margin exceeds the $59 plan cost.
You sign up as the academy owner. Bear Grips Pro Shops handles the fulfillment, payment processing, and shipping. Your margin is paid out to you according to the payout schedule listed at signup. Tax handling depends on your business structure, not the platform.
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